Why An Autoresponder Is An Essential Tool To Building Any Business Online


by sircaesar - Date: 2010-02-07 - Word Count: 516 Share This!

An Autoresponder is the beginning of your marketing funnel. This is where your prospect enters your sales channel. This is where you can engage them and even more importantly,follow up with them. The average person does not respond to any sales offer until between 5 to 12 follow ups. Consistency is Key!.

Build a rapport and establish a relationship with your prospect. Offer Value and content through your emails. Keep your emails short and sweet, preferably small paragraphs. Sending them in intervals of 2 - 3 days is enough for you to stay on the top of their minds. Any shorter then that and your content comes across as being spam. Any longer then 3 days in between messages they may forget who you are and consider it spam also.

Their are 3 core activities you want to accomplish with your autoresponder

1. Build your list: Whether is prospects, clients or buying customers. As a newbie online marketer you should be spending a great deal of effort on building your list. Every successful network marketer, internet marketer an home based business guru will tell you, your list is the most important thing you have when it come to marketing online.

2. Build relationships with your list: This means finding out what your prospects needs are. This is where knowing your target market is so crucial. By using your autoresponder you can send direct and precise sales letters to your list based around the needs of your prospects. Take at least 2 days out of the week to write your pre-written sales messages. If your selling a product, include discounts, or run periodic sales. For service based businesses, offer them half off their 2nd service, or additional discounts for refferal fees. Business opportunity providers and Network marketers, offer value, content, free mentoring, free training to your potential prospects.

3. Monetize your list:- This is the part where you capitalize on the offer, value, and information you have given the prospect or client through your Autoresponder led campaign. Only when you have led with value first, should you know began to send your sales offers. Network Marketers, You can utilize Affiliate programs, or your own products so long as they will benefit your target market. Product and service business owners can now offer higher ticket items along with their catalogs or other ongoing marketing offers.

Continue to create value and give your target market exactly what they want. Don't be afraid to send survey's to your list asking for their input. Market yourself first before you pitch your products services or business opportunities.

In closing if your not using an autoresponder today, your not even considered to be marketing online. Any prospects that come to your site, will glance at it, and their on their way out. You have no way of retaining them and their up for grabs from your competitor. Lastly their are tons of autoresponders on the market, my personal favorite and those that almost every top marketer uses is Aweber.

You can get more info on the autoresponder and more success tips on building your online business by stopping by my blog.


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