The news is always full of stories about various companies laying people off, and companies reducing the value of their benefits packages. We are owned by the companies we work for. Wouldn't it be good to be free of our corporate paymasters? Starting a business is risky and can be expensive, but the internet offers us the opportunity to create a business without the traditional start-up costs which put most people off. This article will explain how to create a real home based internet business by building an info product.

The first thing you want to do is find your info product topic. The easiest way to do this is to think of a broad subject that you're interested in, and then use the free keyword tools available on the internet to drill down into that subject until you find a narrower niche. For example, if you like golf, you wouldn't create a product based on this subject, as it is far too broad - you will have too much competition. But a potential subject for our info product could be logo golf tees. Obviously, you will want to do a lot more research into your topic, but this is a good example of a niche area in a large and popular subject.

Creating the actual info product is probably the easiest part of the process. The power of the internet enables you to find out almost anything about any topic. You will be required to put in some hours to find the information you need, though. A good way to do this is to subscribe to forums in your niche area - find out what people want to know, and then research an answer for inclusion in your info product. This will also make it easier for you to create a sales page, by promising the answer to specific questions.

Once you have your finished info product, the next step is to sell it. The best way to do this is via its own website. This website will consist of a sales page describing your product, and a Paypal button enabling people to buy it. There are several free website building tools on the internet, so don't worry if you've never done this before.

So now you have a product and a website selling your product. The next step is getting traffic to your site. Write some articles based on your product and upload them to the free article directories on the Internet. Include the url of your website in the author resource box so people reading your articles might click on it for more information. It might also be worth buying some advertising, using Google's adwords program. Because you have a narrow niche, you may be able to purchase keywords very cheaply, and get your site shown near the top of the sponsored links in Google.

I hope this article has given you an insight into how to create a real home based internet business. I have explained how to find a niche that you're interested in, how to create your product, how to sell it, and how to market it. All you need to do is put in some hard work….