How To Make Your Competition Irrelevant
- Date: 2007-05-31 - Word Count: 379
Share This!
We all have competitors. Some of them are local, some sell by mail-order or on the internet. Here's how to literally become "The only game in town".
1) Offer services that nobody else will.
2) Package your offer so it can't be shopped. We give several things away. Extended warranties, add-ons, and more. Don't separate these items when you are showing the customer the offer, don't say "For an extra $59 you get this." We just include everything in our "package" and quote a price. Now your price may be more than anyone else in town, but it won't matter. Because the offer will include more (of the things the customer wants) than they will get anywhere else.
3) Sell high end. Nobody else in town will advertise what you advertise. Therefore, you aren't "sharing" any of our selected market. Advertise what other people don't.
4) Demonstrate features that the customer wants. Many times other products will do what my product will do. But if you're the only one telling the customer about it, it's unique in the mind of the customer.
5) And I'm going to keep beating this drum. Give away free services. Don't charge for minor services. Advertise the fact. This completely separates you from everyone else. I continually hear from others in my business "But we make $500 a month on installing vacuum cleaner belts. I'm a professional. I get paid for what I do". Good. Keep thinking that. You're the guy I'm taking business from, by offering, to your customers, what you won't.
Claude Whitacre writes and publishes the Unfair Advantage Retail Newsletter. "Dedicated To Helping You Create Phenonenal Profits In Your Retail Business." Every monthly issue is Stuffed with Strategies, Techniques,Ideas, Examples,and Marketing Test Results. "A Seminar In Every Issue".
You can receive three months of Claude Whitacre's Unfair Advantage Retail Newsletter and monthly interview CD for only $5.95. For complete information, just go to http://www.unfairadvantegeretail.com
Claude Whitacre writes and publishes the Unfair Advantage Retail Newsletter. "Dedicated To Helping You Create Phenonenal Profits In Your Retail Business." Every monthly issue is Stuffed with Strategies,Techniques,Ideas, Examples,and Marketing Test Results. "A Seminar In Every Issue". You can receive three months of Claude Whitacre's Unfair Advantage Retail Newsletter and monthly interview CD for only $5.95. For complete information, just go to http://www.unfairadvantegeretail.com
1) Offer services that nobody else will.
2) Package your offer so it can't be shopped. We give several things away. Extended warranties, add-ons, and more. Don't separate these items when you are showing the customer the offer, don't say "For an extra $59 you get this." We just include everything in our "package" and quote a price. Now your price may be more than anyone else in town, but it won't matter. Because the offer will include more (of the things the customer wants) than they will get anywhere else.
3) Sell high end. Nobody else in town will advertise what you advertise. Therefore, you aren't "sharing" any of our selected market. Advertise what other people don't.
4) Demonstrate features that the customer wants. Many times other products will do what my product will do. But if you're the only one telling the customer about it, it's unique in the mind of the customer.
5) And I'm going to keep beating this drum. Give away free services. Don't charge for minor services. Advertise the fact. This completely separates you from everyone else. I continually hear from others in my business "But we make $500 a month on installing vacuum cleaner belts. I'm a professional. I get paid for what I do". Good. Keep thinking that. You're the guy I'm taking business from, by offering, to your customers, what you won't.
Claude Whitacre writes and publishes the Unfair Advantage Retail Newsletter. "Dedicated To Helping You Create Phenonenal Profits In Your Retail Business." Every monthly issue is Stuffed with Strategies, Techniques,Ideas, Examples,and Marketing Test Results. "A Seminar In Every Issue".
You can receive three months of Claude Whitacre's Unfair Advantage Retail Newsletter and monthly interview CD for only $5.95. For complete information, just go to http://www.unfairadvantegeretail.com
Claude Whitacre writes and publishes the Unfair Advantage Retail Newsletter. "Dedicated To Helping You Create Phenonenal Profits In Your Retail Business." Every monthly issue is Stuffed with Strategies,Techniques,Ideas, Examples,and Marketing Test Results. "A Seminar In Every Issue". You can receive three months of Claude Whitacre's Unfair Advantage Retail Newsletter and monthly interview CD for only $5.95. For complete information, just go to http://www.unfairadvantegeretail.com
Related Tags: market, marketing, advertising, sales, promotion, tv, ads, radio, sale, small, cable, advertizing, ad, promotions, newspaper, cable tv, small buisness
Your Article Search Directory : Find in Articles
Recent articles in this category:
- The No. 1 Rule For Projecting Confidence - Speak With Authority
One of the most important characteristics a person can project in a business setting - or any situat - After the Autumn Checkout European Debt Crisis and U.S. Brewing Rebound
In the commotion caused by the Fed on interest rates come to an end, the "disastrous" for the euro a - Advantages Of Arcade Game Rentals
There are many different advantages to arcade game rentals. Most people need something to release th - A General Primer on Truck Cargo Nets
In modern highways it is quite rare to see truck cargo nets in action, this is because they are usua - The United States Will Burst More Severe Financial Crisis
Not long ago, suddenly announced that the central bank to raise interest rates, the interest rate hi - Niche Marketing Profits - 3 Easy Steps to Finding a Profitable Niche Market Income in 10 Minutes
Like most beginners I was having a very difficult time trying to find a niche market to earn extra m - The Importance of Hospitality Management Consulting Firms Toronto
Businesses and the managers that help guide any business are in a constant state of improvement and - New Keynesian Theory Label
2010 winner of the Nobel Prize in Economics three theories have been labeled as "New Keynesian" labe - Federal Reserve Pouring Money QE2 Unpredictable Fortune
U.S. economist Milton Friedman proposed a "throw the cash from a helicopter" view, while the practic - Fiscal Consolidation Should no Longer Delay
British Chancellor of the Exchequer George Osborne today announced fiscal consolidation policy, shoc
Most viewed articles in this category:
- Common Financial Problems to Avoid
One must first change their habits and not procrastinate. American Consultants Inc at offers key fi - How a Bad Hire Can Hurt Your Business
What's worse - hiring the wrong person or not hiring anyone at all? Companies can become almost des - Joel Comm Is Dr. Adsense
What is Adsense? If you are new to making money online and net marketing, you may not know what Ads - 5 Steps For A Dynamic Wealth System Online
Recipe: Opportunity + knowledge + Dynamic Wealth System + Your Action = Massive Success!!! Step 1 - How To Stop Foreclosure
Losing your house to a foreclosure can be very scary. There are times when circumstances are ou - How to Always Pitch A Strike
As business owners, we are always working on new ways to convince people to become customers, client - Membrane Diffuser Solutions for Wastewater Treatment Systems
In the aeration basin of a typical wastewater treatment plant there are both organic and inorganic m - Another Year Hating Your Job or Loving Life?
Copyright © 2007 Mary Foley I've come to the conclusion that to be successful - really successf - Dyestuff Industry In India And China
World demand for dyes and organic pigments to touch $10.6 billion in 2008According to a study on dye - Cma-cgm Case : the Series of Lawsuits Continues in Syria, Lebanon, Egypt, France, England and the United States
Damietta company case : The series of lawsuits continues in Syria, Lebanon, Egypt, France, England a
