Give Them The GOOD Flu
You're probably thinking things like the best company, best product, best pay plan, duplicable system, etc. And you're right, all those things are important. But you can have ALL those things and if I don't, I'll outperform you at least 200 to 1 if I have at least one advantage. Want to know what it is?
Think of the first celebrity that comes to your mind. Someone that you're a fan of, doesn't matter who it is. Now imagine they joined your MLM tomorrow. How would they do?
Would they fail or succeed? Most likely they'd be successful, right? How? How would they do it?
Would they recruit? Sell? "Close"? Prospect? Three-way calls to their upline?
Probably not. Yet they would still be successful. Why? Because they have ONE THING. And when you have it, you'll be at least as successful as they are. What is it?
INFLUENCE.
See if you agree with these online definitions of the word influence:
a power to affect persons or events, especially power based on prestige etc; "used her parents' influence to get the job"
causing something without direct or apparent effort
to have and exert influence or effect; "The artist's work influenced the young painter"
a cognitive factor that tends to have an effect on what you do; "her wishes had a great influence on his thinking"
determine: shape or influence; give direction to the effect of one thing on another; "the influence of mechanical action"
one having power to influence another; "she was the most important influence in my life";
to induce into action by using one's charm
Not so long ago, when you were a teenager, you were probably a good kid. The people who know and love you would probably agree. But we all went through a phase where we were affected one way or another by the behavior of others. Maybe they were celebrities. Maybe they were other relatives. Or maybe they were just the "cool kids"; the ones who smoked, drank, cussed, or stole. And God help us, for some reason we wanted to be like these people.
But our parents stopped that in short order, right? And what did they say? "That person is a bad _________ on you."
I learned from Merck (the pharmaceutical company) that the word flu (short for "influenza") comes from an Italian word that we use now to mean influence. The original word described the ancient belief that influenza was controlled by the stars. We now know that the flu is caused by a virus.
When you get it, it affects the way you think, feel, look and act. It affects they way your body responds. See its connection to the word "influence"?
Now, in MLM, how can we affect the way people think, feel, look and act? NOT with the world's best product, company, or compensation plan. You need all that and MORE. But it varies from person to person. So how do you find out what it is from each individual?
That's the good news: THEY'LL TELL YOU.
They'll do it because it's as natural as breathing. They want what's important to THEM, and to get it, they'll gladly tell you what it is--- if you let them know that you will help them get it.
Not "getting them in your deal". Not "plugging them in". By going to work for them… NOW.
See, you're not "getting" them, they're "getting" YOU. That's the only way you're gonna have influence. In other words, you don't "get" the flu, the flu "gets" YOU.
For THEM to get YOU, you need the influence that you get from your ability to help them, and that affects the way they look, think, feel, and act. I don't care whoever told you whatever about MLM, you don't "get" anybody to do anything. You let THEM get YOU to help them get WHATEVER THEY WANT.
You've got to give them a new kind of flu, not one that makes them sick, but one that makes them BE well and DO well. Give 'em the GOOD flu!
Related Tags: marketing, mlm, network, multilevel
Kaleem Abdullah is a devout capitalist and network marketer
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