For any business organization a trade show display gives them the right platform to make a direct contact with the consumers. This isn't sufficient to impact their business. To effectively mark their presence among hundreds of other competitors the organizations need to have attractive exhibition stands so that the image and the name of the company remain in the mind of the consumer who once visits their booth.

The flexible, fast and cost-effective way available these days for the launch of a product in the global market is through the exhibition displays in the trade shows. To drive the target visitors towards the booth in the trade show, it is very essential to have attractive exhibition and banner stands.

Innumerous exhibition equipments have landed up in the market to help the big and small business organizations in marking their presence in the global market. The best trend followed these days is the use of portable exhibition displays. Available in various shape, size and colour, the benefits of using exhibition displays are as follows-it improves the booths' overall presentation, creates attraction, manages entire range of product, provides lots of space and keeps the surrounding clean and well supervised.

The exhibition displays are of different types such as - pop up stand, banner stand, roller banner stand, panel displays, table top displays, etc.

The robust pop up stands can create an impressive look with magnetic fittings and self locating graphics. Their light weight and wheeled carry case enables it to be used as a conventional pop up stand or as a simple individual tower stand. Their role in the business practices has been increasing from quite a long time. These stands are very easy to transport as they fit well into most car boots and are also accepted by most of the airlines. Therefore, when looking for heavy return on investment in any business, the use of pop up stands can prove their worth in any exhibition show.

Another way to gain the sales lead is through the banner stands. A perfectly designed banner stand can effectively deliver the message to prospective clients, current customers and increase business contacts very steadily. These display stands come in various range of sizes such as B V banner that won't bend or lean forward, baracudda banner is a roller banner stand having adjustable telescopic pole, excaliber is a mid range stand designed for maximum convenience and height adjustability factor etc. Therefore to promote the eye catching advertisement of a product, these banner stands will help the business to go far beyond the trade show displays.

To give a good impression to the visitors, a company should always avoid low quality and low cost inferior exhibition stands. Instead spending a bit extra on the new technology based roller banner stand or pop up stands can act as an effective marketing tool.

Many customized exhibition stands have started boosting their sale online by combining features such as multimedia screen, information stand, spin banner and magnetic fittings. These help to give a professional look and are indeed helpful for the business to flourish well in the global market.