What is Search Engine Optimization (seo)
Search engine optimization is the process of making ones website content more search engine friendly to attract traffic by ranking higher. The process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
There are several methods and opinions about how a web page should be optimized, and much will depend on the type of site, its content, purpose and competition, if relevant. But in general search engine optimization relies heavily on the proper use of keywords and keyphrases that describe the site's content.
- In order for any search engine to index all the pages of your site, it should be able to find them. An efficient navigation system is very important in this regard as explained in this article. Avoid using images, JavaScript or flash navigation links, because search engines look for HTML link tags for indexing.
- Add relevant content to your website. If your website sells digital cameras, you can add reviews on the digital cameras that you carry. This will also attract potential buyer to your website. Usually buyers do research first before they buy online.
- In order to target keywords in searches, use the same keywords in the text. Keywords should first appear is in the TITLE section of the page's source code. They should also appear in the META description section where the page is accurately described by repeating the keywords. The META keywords section will also contain keywords or keyphrases describing the site's product, services or content.
- When linking to web pages within your website, use descriptive words in that link to describe that page. Advanced search engines use these words as the keywords defining the content of the page.
- Since SEO relies so heavily on keywords, the most important keywords and keyphrases should be used liberally in the first two paragraphs of the content of each page, and then sprinkled throughout the body. The last paragraph of every page should also be keyword rich.
- A suggested rule of thumb is to reach for keyword density between 5-15%. Judgment must be used to invoke keywords liberally without getting too repetitive. It may also help to use bold or italics on a keyword or two, but avoid doing this to excess.
- Submitting to search engines is not new to webmasters. However, follow all the rules and regulations of such submissions to each search engine. Your site may be rejected if it detects spam submissions of your website. Submit to relevant categories in popular manually edited internet directories.
Plan ahead for optimizing your website pages and choose the keywords correctly. Add value to your website so that visitors find it helpful and link to it from their WebPages. Allow some time before expecting results in the searches. If it is not satisfactory, update your web pages again. If you have to hire an external SEO company, search on the top search engines for keywords such as "search engine optimizers". Select one from the top 20 in the search results. If they cannot optimize their site within the top 20, probably they would fail in optimizing yours too. Read this Google article to know more about SEO consulting firms.
Related Tags: seo, google, keywords, search, search engine optimization, web, engine, optimization, html, engines
Find more about Emergency Kit at http://ShoppingSoLow.com.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Link Popularity Articles - Tips to Get Dofollow Links from Delicious
To social media marketers, Delicious offers the opportunity to get DoFollow links just by using the - Internet Marketing Articles - Making The Most Of Your Time By Purchasing Links
There is nothing wrong with doing things yourself in business if you can mange it. Many folks do try - Link Popularity Articles - Why Worry About Establishing Credible Links
So you're setting up your website and getting everything up and running. You know you need to pursue - Link Popularity Articles - Link Building Takes Time And Tools
Link building is one of the things that your website relies on in order to get a good ranking with t - E-Commerce Articles - What Are Link Building Services? Why is it important In Today's Market?
This anchor link provides the search engines with all information needed to determine the l - Internet Articles - Seo Strategies and Tips
- Prefer Quality Links Today recruiting a SEO specialist has become worthy, to achieve success in - Home Improvement Articles - Select your Garden Porch Lights Cleverly
Do you know that your garden porch lights reflect a lot of your style and taste? Yes it is very true - Website Promotion, Drive Targeted Traffic to Your Site
Whether you're starting your own online business or joining an existing internet marketing system su - Link Popularity, Make Your Mailing List Grow
If you are a beginner in the online business world and you want to know how you can grow your ma - Internet Marketing, How Link Building Can Increase Your Search Engine Ranking
One of the easiest ways to increase your search engine ranking is through link building. It is o
Most viewed articles in this category:
- Reciprocal Link Exchange A Way To Increase Website Traffic
Effective link exchange can attract larger, quality and targeted traffic for your web site. The link - Without a Throne of Links-King Content Has Nowhere to Sit in the SEO Kingdom
There will be many that will disagree with me on this statement but the facts support my claim that - Don't be a Square Get Circular With Those Links
One Way Links from High Page Rank Pages are Your Ticket to the Top of the Page Rank Leader Board.&nb - Link Popularity And PageRank
Link popularity and page rank are two things that you will get to know really well. But most people - Linking For The Search Engines
Getting quality inbound links and seo Its the dream of every online blogger to be the acknowledged k - The Green Eggs and Ham Theory
Many people mistakenly rush into this process without thinking it all the way through. You are so ex - How to Get Inbound Links to Your Website
One of the oldest and best ways to increase your search engine rankings and get visitors to - Link Popularity is Everything
If you have an online business, you probably spend most of your time fretting over your link popular - The Swank Meter - What Does Hilary Swank Have To Do With Page Rank?
We all can't be Oscar Winners like Hilary Swank so we need to find other Methods to Brand our Names - Linking: Viral Advertising is a Good Virus
You've built your website. I don't think I need to explain to you that you won't get anywhere with y