Get Exposed! 5 Tips to Writing a Press Release


by Kathryn Bechthold - Date: 2006-12-24 - Word Count: 400 Share This!

As the publisher of a women's business magazine in Alberta, Canada, I dredge through hundreds of press releases regularly with my eyes glazed over.

Why are they glazed over? Well everyone pitches their product or service with boring news releases about how successful they are being a mother and running a business. If that is the case then I want to see the proof in the pudding. Give me concrete examples of your success!

Are you still frustrated because you are only one of the few people who know about your fantastic business? Get exposed! You don't need a publicist to get publicity, but you do need to communicate what you are doing with the press.

Strip For Me - Please!

Now when I say strip for me, realize this is a metaphor and not a request! (I am getting too old for that kind of stuff.)

What I mean is cut out all that drop dead boring drivel that distracts from the details of what you are trying to tell me and spice it up a bit!

Get noticed!

Please realize how many new businesses send out these releases everyday and then try to figure out how to get noticed among this quagmire. Stand out, do something different, make a statement that jumps off the page!

Here Are 5 Tips On How To Write A Press Release:

1. Don't make it about you. Make it about what problem your business solves.
2. Don't send it to everyone and their dog. Only choose the media person who works on the community of your business targets.
3. Provide some tips on how to solve a problem for the media audience for free either in your press release or by driving them to your website.
4. Use a quote from someone who has experienced this problem and found a solution in you.
5. Reinforce the facts and then be ready and available. The person who is interested in your release may only call once and may have to fit you in quickly. Don't make them wait.

Finally, if this is enough to get your buns in gear but you still need more, check out www.ezinearticles.com and search for Press Releases or go to www.PublicityHound.com and sign up for their regular tips and for goodness sakes - read them!

So stop waiting and get to it! Chin up, boobs out - you can do it. It may take a few tries but it can really pay off.


Related Tags: media, press, press release, exposure

Kathryn Bechthold is the creator of The Mompreneur Networking Group Inc and The Mompreneur Magazine. She provides information, inspiration and education to Mompreneurs looking for success with running their own businesses and balancing their family lives. She has been nominated for a Bennett Jones Emerging Enterprise of the Year Award, has begun to franchise her magazine and started a Mompreneur Networking group all while raising her 15 month old daughter. She's a champion skinned knee kisser and an award winning boogeyman chaser! For a free online subscription to The Mompreneur Magazine,go to www.themompreneur.com.

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