Small Classrooms Always Work Best

by Janice Jenkins - Date: 2008-10-26 - Word Count: 469 Share This!

What do most private schools always emphasize the most in their advertising? They talk about how small their classrooms are. They talk about how few students there are per teacher.

This is important because it is well known that the fewer students a teacher needs to focus on the better the attention is they can give to each individual student. This is just the law of reality. You can only split your attention among so many different sources before your ability to provide well for any of those sources is harmed.

This is an important lesson any marketer can take to heart when they are looking at their customers. The more people you have to focus on the harder it becomes to give quality marketing, and this very fact is what has led to the rise in companies focusing on niche markets.

A niche market is just like those small classrooms. Here you have a lot fewer students to each, but at the same time, you can do a much better job of reaching them.

A good example for this would be with you need to print catalogs. Okay, a catalog is obviously going to be filled with products and designed to best appeal to your customers. The way you layout your catalog along with the products you choose to put in them is all designed with your customers in mind.

But if you have a wide selection of customers that spread across multiple age groups and demographics than how exactly do you design something that can best appeal to all of them? The answer is that you simply cannot target all of those different diverse groups at the same time.

A niche market allows you to bypass this little problem, which leads to much stronger end results when you print catalogs off. Now you can pick and choose with better accuracy for what products you are going to focus on with your catalogs. You can use certain images, certain designs, certain layouts, all of which will be geared towards one small group.

Sure, you are naturally going to have a smaller audience, which means smaller sales potential, but at the same time you are more likely to get a sale from each person. In the end you might end up with more sales from a niche market than you would have gotten from a larger one because your catalogs are so much more focused on them.

Do not get so caught up in the large markets that you find yourself unable to create an advertisement that appeals to the right people. A niche market might be smaller, but that does not mean it has less potential for sales. The smaller your market is, the more focused your message becomes, the larger your success rate will naturally be.

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Related Tags: catalog printing, print catalogs, online printing company

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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