Using Email For Marketing Purposes


by Aaron Goldberg - Date: 2009-01-14 - Word Count: 459 Share This!

Once email evolved to the point that it could be used for email marketing there were many companies and individuals that truly abused this new method of conducting business. As a result, it really burned some email users and created doubt across huge segments of people who simply did not want to receive email from anyone they did not know or even have to waste their time with these kinds of emails.

This resulted in spam blockers. In the early days nobody considered spam blockers because email was only sent by those who actually needed to contact you. However, things began to change and email addresses were collected and sold in huge lists, without the permission of the email address owner, and then used. This was a rogue way of conducting business and one that really backfired overall because now Internet and Email marketers must truly jump through hoops in order to have permission to contact those who are potentially interested in their products and services.

Because of the way email marketing got its start people today must be creative when it comes to email marketing and how they will contact individuals. The first and most important thing is obtaining permission. There are quite a few ways to go about this and those interested in email marketing will need to learn what they are to ensure they are abiding by them.

First of all, if you plan on using email marketing make sure you have email addresses that are expecting to receive emails from you. Otherwise, you could be fined or receive flack from your ISP not to mention damage the name of your product or service. Similarly, if individuals aren't expecting to receive your emails they probably won't because of spam blockers. When they are expecting your email then they will have your email address on their "safe" list and this will allow the email to go through. There are so many things to learn and keep in mind when it comes to using email for email marketing purposes.

There may be some obstacles to marketing your product or service via email, but they really are not difficult to overcome if you are willing to work somewhat and be creative about getting permission to use email addresses. Once you get good at this then you will find you can really drive your business through email marketing. The biggest problem is not getting into someone's inbox. Instead, the challenge is finding a way to make them open and read your email. Most people simply click the delete button without ever seeing what you have to offer. This means that you must be creative in the subject line and in the first paragraph of the email because that might be all the person reads.

Related Tags: email marketing, email newsletters, email marketing software, optin email, b2b email marketing, email newletter software

Brought to you by Aaron Goldberg. Aaron is an advocate for Interspire, a provider of ecommerce shopping cart software, content management software, email marketing software, and other web software solutions.

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