Mortgage Leads, Looking for Quality
If you are a loan officer or mortgage broker that has used mortgage lead companies in the past, there is a very good chance that you have encountered some bad experiences.
By bad experiences I mean, you have invested money with mortgage lead companies and have received absolutely nothing in the way of a return on your investment.
If you were even lucky enough to make contact with some of the clients, you probably heard things such as "I closed on that loan months ago." Or "I never applied for a mortgage."
Or, one of my personal favorites "oh, I thought I was only filling out a survey."
The next time you consider using a mortgage lead company it is important to take your time and do your homework.
Here are a few things to look for.
Find out exactly where the mortgage lead companies are acquiring their leads from. Are they buying them from third party vendors? Or are they acquiring the mortgage leads through web sites they own and operate?
If the mortgage lead company you are considering is acquiring the mortgage leads from outside companies, this says very little about the mortgage leads.
Who knows how many times that outside company has sold those leads to other mortgage lead companies. You could end up being the tenth person to buy the lead.
Look for the mortgage lead companies that offer low minimum deposits and do not require minimum orders.
Some lead companies have a minimum deposit of five hundred dollars and you must purchase a certain amount of leads per day. If you decide you are not happy after spending one hundred dollars than you are out of luck.
So look for the mortgage lead companies that have low minimum deposits and allow you to spend it at your convenience. This is the best way to test run a mortgage lead company.
And when doing your research on mortgage lead companies take into consideration the customer service that you are receiving. Customer service says a lot about any company not just mortgage lead companies.
If the customer service is poor than most likely the product will be poor as well. When talking to customer service are they forthcoming with the answers to your questions or are you treated as a statistic? Use this to gauge how you will be treated and what kind of response you can expect when requesting a refund.
The bottom line here is to take your time and do you homework when researching lead companies. You work hard for your money so don't throw it away on mortgage lead companies that can't provide you with good quality leads even though they claim they can.
Related Tags: mortgage, marketing, selling, training, skills, sales, blog, leads, loan officer, telemarketing, internet mortgage leads
Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry. He is the owner of http://www.jconners.com, a mortgage marketing and resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company, specializing in real time mortgage leads.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Tips To Better Prepare Yourself For The House Buying Process
Everybody who has been through the process of buying a home will attest that it can turn into a very - Gain Qualified Prospects With The Cash Cow Sales Funnel
I've had the privilege to work with hundreds of sales and business people all working hard to make m - How To Write A Good Telemarketing Sales Script
By defining your specific selling process you will be able to apply a system that works over and ove - The Popularity Of Antique Cabinets Over The Years
Ever since collectors have been hoarding pieces of value and interest, antique cabinets have been ar - Guide In Selecting Clothes Hangers
One of the least respected areas in your home is your wardrobe. Most of the time it is stuffed with - Does Mattress Manufacturer In China Reliable?
The time we spend on bed is almost 1/3 of our whole life! So it's very important for everybody to se - What Makes A Good Salesperson
This fact is not hidden nor is this thesis cutting edge. There are a lot of personality and professi - Proper Preparation Prevents Poor Performance: Tips & Tools To Increase Productivity
Prior proper planning prevents poor performance. It may be a tongue twister, but it's important to r - Attractive Votive Candles
Impeccable range of candles and lanterns enhance home interiors. Simple yet elegant in design and fi - Sales Articles - Do You Want To Find Building Maintenance Supplies In Your Area?
Building maintenance supplies are among key factors to protect buildings against excessive depreciat
Most viewed articles in this category:
- Cold Calling - A Surprising Way To Gain Insider Information
If you knocked on all the doors in your neighborhood, you'd learn a lot about the people who live ar - How To Touch More Clients For Referrals
Interested in more referrals? Want to guarantee success in any referral marketing program? Here is a - How to Embrace and Thrive in Today's Buyer's Market
As fun as the last few years were to be in a piping hot real estate market, it's now time to accept - The Power of One
One is a very tiny number. However, it can have a tremendous impact on your revenues. Here are some - Sell Your Customer What They Need
When it comes to selling your products it is important to ask your potential customers probing quest - Profiting With Private Label Rights
There are three basic rights you should know about when it comes to resale rights marketing. T - The Lazy Way to Increase Your Sales Immediately... without spending a penny!
Let’s start at the beginning… First up, how do you define an affiliate program, or affi - Your Sales Self-Image
All sales success is the result of a foundation grounded in right attitudes and positive self-esteem - Sales And Marketing - Let Others Do The Work
There are many different ways in which businesses of today approach potential prospects and customer - The Financial Influencer
In my last article, I talked about the four influencers you have to deal with in a B2B sale. The fou