These guys still google for perfect search
- Date: 2007-06-05 - Word Count: 510
Share This!
These days, Google seems to be doing everything, everywhere. It takes pictures of your house from outer space, copies rare Sanskrit books in India, charms its way onto Madison Avenue, picks fights with Hollywood and tries to undercut MS's software dominance.
But at its core, Google remains a search engine. And its search pages, blue hyperlinks set against a bland, white background, have made it the most visited, most profitable and arguably the most powerful company on the Internet. Google is the homework helper, navigator and yellow pages for half a billion users, able to find the most improbable needles in the world's largest haystack of information in just the blink of an eye.
Yet however easy it is to wax poetic about the modern day miracle of Google, the site is also among the world's biggest teases. Millions of times a day, users click away from Google, disappointed that they couldn't find the hotel, the recipe or the background of that hot guy. That's why Amit Singhal and hundreds of other Google engineers are constantly tweaking the company's search engine in an elusive quest to close the gap between often and always.
Singhal is the master of what Google calls its ranking algorithm the formulas that decide which Web pages best answer each users question. It is a crucial part of Google's inner sanctum, a department called search quality that the company treats like a state secret. Google rarely allows outsiders to visit the unit, and it has been cautious about allowing Singhal to speak with the news media about the magical, mathematical brew inside the millions of black boxes that power its search engine.
Google values Singhal and his team so highly for the most basic of competitive reasons. It believes that its ability to decrease number of times it leaves searchers disappointed is crucial to fending off ever fiercer attacks from the likes of Yahoo and Microsoft and preserving the tidy advertising gold mine that search represents. "The fundamental value created by Google is the ranking," says John Battelle, the chief executive of Federated Media, a blog ad network, and author of The Search, a book about Google.
Users, of course, don't see the science and the artistry that makes Google's black boxes hum, but the search-quality team makes about a halfdozen major and minor changes a week to the vast nest of mathematical formulas that power the search engine.
These formulas have grown better at reading the minds of users to interpret a very short query. Are the users looking for a job, a purchase or a fact? The formulas can tell that people who type apples are likely to be thinking about fruit, while those who type Apple are mulling computers or iPods. "Search over the last few years has moved from Give me what I typed to Give me what I want," says Singhal. As Google finetunes its search engine, one challenge it faces is sheer scale.
For more details on Google perfect searche visit www.halfvalue.com and www.halfvalue.co.uk
For more information on books visit www.Lookbookstores.com
But at its core, Google remains a search engine. And its search pages, blue hyperlinks set against a bland, white background, have made it the most visited, most profitable and arguably the most powerful company on the Internet. Google is the homework helper, navigator and yellow pages for half a billion users, able to find the most improbable needles in the world's largest haystack of information in just the blink of an eye.
Yet however easy it is to wax poetic about the modern day miracle of Google, the site is also among the world's biggest teases. Millions of times a day, users click away from Google, disappointed that they couldn't find the hotel, the recipe or the background of that hot guy. That's why Amit Singhal and hundreds of other Google engineers are constantly tweaking the company's search engine in an elusive quest to close the gap between often and always.
Singhal is the master of what Google calls its ranking algorithm the formulas that decide which Web pages best answer each users question. It is a crucial part of Google's inner sanctum, a department called search quality that the company treats like a state secret. Google rarely allows outsiders to visit the unit, and it has been cautious about allowing Singhal to speak with the news media about the magical, mathematical brew inside the millions of black boxes that power its search engine.
Google values Singhal and his team so highly for the most basic of competitive reasons. It believes that its ability to decrease number of times it leaves searchers disappointed is crucial to fending off ever fiercer attacks from the likes of Yahoo and Microsoft and preserving the tidy advertising gold mine that search represents. "The fundamental value created by Google is the ranking," says John Battelle, the chief executive of Federated Media, a blog ad network, and author of The Search, a book about Google.
Users, of course, don't see the science and the artistry that makes Google's black boxes hum, but the search-quality team makes about a halfdozen major and minor changes a week to the vast nest of mathematical formulas that power the search engine.
These formulas have grown better at reading the minds of users to interpret a very short query. Are the users looking for a job, a purchase or a fact? The formulas can tell that people who type apples are likely to be thinking about fruit, while those who type Apple are mulling computers or iPods. "Search over the last few years has moved from Give me what I typed to Give me what I want," says Singhal. As Google finetunes its search engine, one challenge it faces is sheer scale.
For more details on Google perfect searche visit www.halfvalue.com and www.halfvalue.co.uk
For more information on books visit www.Lookbookstores.com
Related Tags: hotel, google, books, pictures, house, google search
Sandeep SEO Your Article Search Directory : Find in Articles
Recent articles in this category:
- Internet Marketing Articles - SEO Articles - How Do You Create the Perfect Title?
You've got a highly-researched niche, and you've written the perfect SEO article to showcase it. Th - Web Traffic Articles - How to Drive Quality Traffic to Your Website
Today, we'll concentrate on effective tricks of driving quality traffic to your web site. If you are - Search Engines Articles - The Opinion Of Web Sites That Sell About Search Engines
It is a known fact the Google is the largest of all the search engines. You do have to wonder though - Search Engines Articles - Improve Seo
With this kind of feedback you can fine tune your SEO marketing strategies and use social media opti - Search Engines Articles - Search Engine Promotion using SEO Software
Search engine optimization is the process of tweaking a website to appear in the top listing of any - Search Engines Articles - What is the main requirement to optimize the website
Search Engines Optimization so many websites are indexed regularly, but still fail to appear in top - Internet Articles - Pay Per Click Management Guide_ AdWords Management
Pay per click management is a vast technique to boost targeted traffic to your website. Google adwor - Search Engines Articles - SEO New York -An Efficient Way to Promote Website
There are different ways to promote anything be it a product service or goods through advertisements - Real Estate Articles - Should You Buy or Rent a Home
The rent a home vs buy a home debate has gone on for years but what is the best thing to do? Should - Search Engines Articles - Search Engine Marketing New York - An Effective Internet Marketing Tool
Search engine marketing New York is the most influential technique to combat the rising competition
Most viewed articles in this category:
- Getting Indexed In Yahoo
Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo - Are You Getting Nuked By Google Lately?
Since the last Google update, there have been many instances and examples of the Google Nuke Bot! Th - The Google Bar and its Jadoo
Here is a simple but very effective to get your Optimized web pages (or any web page you choose) lis - yahoo publish network or google adsense
As a new pay per click campaign, Yahoo has a much smaller advertising base than Google. In many cate - How Google Indexes Content From Your Web Directory
In a fluke, I was able to notice something about the way Google indexes content from web directories - Unique Content Is Your Key To Success!
As you search around this article site looking for articles to add to your website, consider this: t - Google News - Just another article announcer?
In Google's recent battle towards becoming an international news center, I've come to notice that th - Can Google Really Deliver Country Specific Searching?
This is a serious matter, can Google really deliver top quality search results for other countries? - Is Google having a tough time with their website limit?
If you are one to pay attention to what happens within the Google realm, you might find yourself thr - Google - A Bit of History
The first question most people have is, “What the heck is a “Google?” It is a play