How to Avoid Getting Trapped in Affiliate Marketing
Affiliate marketing is an extremely viable option for publishers willing to sell ad space on their websites. Work dedicatedly for advertiser(s) and earn stable income by monetising your site. However, many a times, affiliates end up falling prey to programmes that are aimed at deceiving them. Often, merchants or networks use smart techniques that are meant to trap you.
Try and stay away from the following pitfalls in your campaign:
1) This form of marketing is not just about making quick money. It is definitely better than starting your own company, offering a product or service and dealing with customers. But, it is not as easy as it sounds. Marketing your site for traffic generation involves lot of hard work and planning. Strategise each part of your campaign after identifying potential loopholes; undertake research and get involved in social networking to facilitate viral marketing.
2) Advertisers calculate clicks generated by affiliates with the help of cookies placed on a server. Even if your visitors do not buy anything on their first visit, your ID on their cookies will at least give your referral, and this will help you get the credit for a future purchase from the same user. The life span of a cookie is decided by the merchants themselves. They can last a single session, days, and even months. However, if your potential visitors use Internet software to block cookies, you will have a tough time in getting recognition for your efforts.
3) When you decide to join a programme for affiliate marketing, analyse its feasibility for your business. Ask your peers if something like this has worked for them. Avoid joining programmes that do not talk about the compensation structure till the time you register yourself. Such programmes are likely to be fraudulent ones.
As an affiliate, you should always keep a track of your own activities and the results achieved through your campaigns. This will come in handy when you want to prove your efficiency as an affiliate.
Related Tags: affiliate marketing, affiliate programme, affiliate network, affiliate marketing services, online affiliate network program
Lalita Negi has been working on various web promotional campaigns and posses exhaustive knowledge on the concepts of Affiliate Marketing. She is currently sharing her expertise as a writer with epurplemedia. Earn Online Money by Joining Affiliate Network as an affiliate or as Merchant.
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