Imagine this...

You have a business, you place ads to attract new clients and your ad campaign works!

Clients enter your store (or website), buy your products and then leave...so far so good right!!

Now let me ask you this question...

How will you bring those clients back to buy more products if you don't even know their names, phone and fax numbers, street and email addresses?

If you answered "by placing more ads" then you are making a very costly mistake!

Advertising campaigns work but they are expensive.

Now what if you could...

1- Make many clients come back to your store today "for free"...

2- Put your business on autopilot and receive orders month after month...

3- Drastically reduce your advertising expenses in the process...

Sounds too good to be true? Not at all...

It's very easy to do once you know one of the best marketing tool your business can get your hands on.

What is that marketing tool?

Answer: *** An AutoResponder ***

So what exactly is an AutoResponder ?

An AutoResponder gives you the ability to send messages and ads to the people who have subscribed to receive it.

Basically, you place a form on a web page (usually the homepage). People fill out this form to subscribe by leaving their first name and email address.

The form stores this information in a database along with email messages you want to send them.

A typical AutoResponder message sent by email tells subscribers each week or each month about hot monthly specials you have and give away prizes.

It can also take the form of a 7-Day eCourse like we have here at Start-Your-Online.Biz where 1 message is sent automatically each day to subscribers.

Since people have given their names and emails to receive those messages, it is NOT spam.

According to IMT Strategies, more than 80% of people feel negatively towards spam, whereas 78% of the people surveyed in a recent DoubleClick report said that they wanted to receive e-mail from their favorite online merchants.

Emails from Future Shop for example, with 20-70% rebates on products like pcs, dvds, tvs and camcorders etc are very appreciated by their subscribers.

People love sales and all those red 50% OFF tags.

Here's where the "AutoResponder magic" comes in...

Only 2% of all the sales are made on the 1st contact and over 80% are made between the 7th and 12th contact.

In other words, if a customer visits your website and don't place an order on that first visit, how will you bring him/her back at least 6 more times so that they finally buy from you?

If you've been following so far, you know that an Autoresponder can do this job...and do it well.

They visit your site, fill out the form and even if they don't come back to your site, the Autoresponder takes over and contact that visitor and informs them of all the benefits and features or your products/services which improves a lot your chances to make a sale.

Here's the problem. If you just add a form on your site and ask people to signup to receive messages from you, that won't be enough, you need something that will make them want to fill that form.

That's one of the most commun mistake website owners are doing right now. Many websites out there have a sign saying "signup to our monthly Newsletter here" and then they wonder how come very few people are subscribing!

So how do we make them subscribe to the AutoResponder?

Answer: By giving away prizes!

What kind of prizes you ask?

Well, free eBooks for example, a free report or eCourse. The bigger the prizes, the more subscribers you will get. Having many subscribers means that a lot of people will see your AutoResponder messages, improving you chances to make a sale.

Of course, you need to give away prizes that are targeted to your field of interest. For example, golfs balls if you have a golf store or a movie if you sell dvd movies.

For example, imagine you have an electronic store and would give away each month $1,000 worth of products like dvd players, tvs, computers and music cds. You know that thousands and thousands of people would subscribe...right?

Now if each AutoResponder message could reach the same amount of people that a $10,000 full page ad in the newspaper, do you see the sales potential and savings you could make by doing this?

The only problem is that your website is brand new and you don't have 1 single subscriber yet so how do you go about getting people to subscribe?

By advertising your site. Whether you use newspapers or via search engines (ex: Pay-Per-Click).

Here's another example. Instead of placing a $10,000 full page ad in the newspaper showing pictures of products at 50% off this week, replace that ad with a message saying that you give away $1,000 worth of electronic products each month to your website's members.

After a while when you have a ton of subscribers, you simply stop placing that full page ad in the newspapers and start sending thpse same full page ads for free via email using your AutoResponder.

This way, even after giving away that $1,000 prize, you still have $9,000 of your $10,000 advertising budget left in your pockets month after month.

Of course, if you don't have the $10,000 to advertise in the newspaper, you can still collect your visitor's email address by giving away a free eBook.

It doesn't matter how you go about it, the main goal is to collect your visitor's email address so that your AutoResponder can take over and get in touch with all your visitors.

Do you understand now the REAL POWER of an AutoResponder!!!

So THIS IS HOW you can:

1- Make many clients come back to your store today "for free"...

2- Put your business on autopilot and receive orders month after month...

3- Drastically reduce your advertising expenses during this process...

If you are tired of seeing clients leave and not come back after many months, then you must give your business one of the best marketing tool you can get your hands on to bring them back every month for free.

An AutoResponder is THE best marketing tip I can give to my clients who start their own internet business.

Sincerely,


Richard

=========================================================
Richard Aubin is an eMarketing Consultant at
http://www.Start-Your-Online.Biz. Helping everyday people
to launch their own internet business by giving them tips
on how to increase their sales online and offline.
=========================================================