Your Business And Newspaper Advertising

by Alexander Gordon - Date: 2006-12-29 - Word Count: 452 Share This!

Advertising is integral for any business irrespective or its size of operations. The success of any business lies on its visibility - the idea is that your products will sell only when the consumers can see them. Advertising gives any business this platform. The business strategy plays an important role in all the stages of a company's business cycle, starting from its inception to new product launches and expansion.

Newspaper Advertising:

Newspaper advertising is the oldest form of advertising and is among the most effective. Almost all the businesses till date are keen on applying this tested advertising strategy to their businesses. Success of newspaper advertising lies in its wide reach and great visibility that it offers. For almost all of us newspaper reading is a necessary daily activity, perhaps the first activity during the day. Hence, it is unlikely that we miss the advertisement in the newspaper if it is a famous daily and is framed in a catchy headline and body.

Moreover, you have the flexibility of capturing the target audience by exercising choice, on which column and page would you like to place the advertisement. This ensures that you are able to reach out your target audience. For instance, if you are in the business of event management and want to popularize an event you are planning on a particular day, you can place an ad for the same on the entertainment column/page of a newspaper so that people planning an entertaining evening get to see the ad and buy the passes for the event.

Cost of Newspaper Advertising:

All forms of advertising have costs attached with them and so is the newspaper advertising. Print costs depend on a number of factors such as the size of your ad, the brand name of the paper where you want to place the ad, which section in the newspaper you wish the ad to appear, and for how many days would you like the ad to reappear on the page. You can determine the cost of advertising by getting in touch with the sales representative of the newspaper that you are targeting for advertising.

After determining various factors, you must check if the newspaper's production desk is ready to help you with designing the ad. Many newspapers offer this service for free to their clients. Otherwise, you incur the cost of hiring an ad designer, which is an extra expenditure, in case you do not have someone in-house.

It is best if you are able to get an annual contract with the newspaper, as you are likely to get significant discounts for the long contract. If you think advertising prominently on a page is exceeding your budget, you can place the ads in the local sections of the dailies.

Related Tags: small business, business, business advertising

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