Network Marketing Exclusively Through Online Methods - Will That Really Work?
- Date: 2009-07-30 - Word Count: 465
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With all this Hype about online methods of building networks, it is quite evident that most people think that they can Get rid of the old school methods of client prospecting forever.
People think that they do not anymore need to meet their prospects or experience individual relations with them because the Internet is strong enough to push the ball to the hole. With the introduction of the concept of Web 2.0, this feeling has become much more pronounced. The question every marketer asks early into their careers is, "Which methods, online or offline, are the most effective in building networks?"
Now, one cannot answer this question right away because there are pros and cons to both these methods.
When you speak about offline methods of network prospecting, you are limited in numbers. Offline, you could meet only a few people and you have to take the physical effort in going and meeting them.
The very fact that you are not meeting a large number of people reduces your prospects drastically. It also entails a lot of expense because you have to travel to meet the person and also entertain them while you are meeting them. Most marketers have an ideology that they have to impress their clients to get them to join the network which adds to the expense.
At the same time, online methods have their pitfalls too. Most puritans in the field of network marketing would say that one cannot make personal relations when prospecting online, and network marketing is all about building human relations. They would also say that you tend to take in a lot of wrong people in your network when you are prospecting through the Internet because you cannot see the person. You might end up taking a lot of people in your network who do not bring in new members, leading to stagnation.
So, there are completely opposite viewpoints here.
But the best answer would be this - we have to take the best of both methods. The most optimum solution would be to prospect clients through the Internet, and then to prospect them with a physical meeting when their interest has been piqued.
In short, the Internet could be used as a medium for lead generation, but for really closing the deal so to say, the best way would be to actually meet the person and get to know them.
Of course, this is not possible because you cannot travel every time to where the client is. In any case, this is a solution that you can use only when possible. In all other instances, you can use the Internet to find your prospects and then use your discerning eye to separate the wheat from the chaff. But using exclusively online methods for building a network on which your business is pegged is a risky proposition.
People think that they do not anymore need to meet their prospects or experience individual relations with them because the Internet is strong enough to push the ball to the hole. With the introduction of the concept of Web 2.0, this feeling has become much more pronounced. The question every marketer asks early into their careers is, "Which methods, online or offline, are the most effective in building networks?"
Now, one cannot answer this question right away because there are pros and cons to both these methods.
When you speak about offline methods of network prospecting, you are limited in numbers. Offline, you could meet only a few people and you have to take the physical effort in going and meeting them.
The very fact that you are not meeting a large number of people reduces your prospects drastically. It also entails a lot of expense because you have to travel to meet the person and also entertain them while you are meeting them. Most marketers have an ideology that they have to impress their clients to get them to join the network which adds to the expense.
At the same time, online methods have their pitfalls too. Most puritans in the field of network marketing would say that one cannot make personal relations when prospecting online, and network marketing is all about building human relations. They would also say that you tend to take in a lot of wrong people in your network when you are prospecting through the Internet because you cannot see the person. You might end up taking a lot of people in your network who do not bring in new members, leading to stagnation.
So, there are completely opposite viewpoints here.
But the best answer would be this - we have to take the best of both methods. The most optimum solution would be to prospect clients through the Internet, and then to prospect them with a physical meeting when their interest has been piqued.
In short, the Internet could be used as a medium for lead generation, but for really closing the deal so to say, the best way would be to actually meet the person and get to know them.
Of course, this is not possible because you cannot travel every time to where the client is. In any case, this is a solution that you can use only when possible. In all other instances, you can use the Internet to find your prospects and then use your discerning eye to separate the wheat from the chaff. But using exclusively online methods for building a network on which your business is pegged is a risky proposition.
Related Tags: internet marketing, mlm, network marketing, make money online, extra income
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