There are numerous handset providers in the mobile phone market, but only few have aggressive approach towards this industry. Sony Ericsson is one of them, and the Sony Ericsson W995 is a good example of that. This article will throw light on some aspects of this handset.

The mobile market is flooded with different brands which provides a large number of options to the users. There are numerous handset providers in UK, and leading ones among them are - Nokia, Samsung, Sony Ericsson, Motorola, HTC and LG. But Sony Ericsson has carved a niche in this industry with its enhanced technology and style. And Sony Ericsson W995 will be a good example to prove this point.

This mobile phone has a Walkman 4.0 player, which makes it part of music phone series. And the speaker phone with stereo speakers & 3.5 mm audio jack adds beauty to this musical feature. It gives a pleasant experience to the users. Further more, there is an FM radio which offers another option to enjoy music. This helps to stay updated with latest news and music events as well. Not only that, there is MP3 and MP4 player with TrackID music recognition, which provides detail of songs.

As a music phone, it doesn't require anything else to attract people, but amazingly there is a strong 8.1 mega pixel camera with auto-focus and LED flash. There is no need to adjust the images manually and a person can get clear & bright pictures in dim light as well. Other advanced features of this snapper are - Geo-tagging, face detection, and image stabilizer. Geo-tagging helps to upload images in social networking sites.

Battery strength of a handset plays a crucial role in the performance of a phone, which works as a backbone. The standard battery of Sony Ericsson W995 offers standby time upto 370 hours in 2G & 360 hours in 3G, talktime upto 9 hours in 2G & 4 hours in 3G, and music play upto 20 hours. It certainly provides a good backup to this mobile phone, which allows it to perform well without charging it again & again.

The 2.6 inches TFT screen looks much bigger on the phone with the dimensions of 97 * 49 * 15 mm. Although it weighs 113 grams, the sliding mechanism makes it quite portable and handy. There is 118 MB internal memory available with this handset, which could be further enhanced upto 8 GB with the support of memory stick. And it can store 1000 * 20 phone book entries and 30 call records of received, dialed and missed each.

We all want to access our emails and other important data in the mobile phones, due to the busy schedule of modern life. And for that we need connectivity, which is supported by the mobile technologies. The connectivity options offered by Sony Ericsson W995 are - GPRS, EDGE, 3G, WLAN, Bluetooth and USB. Among these, Bluetooth and WLAN helps to setup wireless connectivity which keeps the bothering wires away.

Other additional features of this mobile phone are - Picture editor/blogging, You Tube application, Organizer, Voice memo, Shake control, SenseMe and Kickstand. These features provide different experience to the users.

Finally, we can say that sony ericsson w995 is a successful device which as captured the mobile market well. And the promising features and looks of this device will allow it to stay in this market for a long time period.