Marketing on a Shoestring Budget
The largest kinds of marketing often comes with the largest price tags attached to them. That's just the way things go. If you want to blanket a market with the best looking brochures that money can buy, you have to spend the cash in order to research, create and distribute those brochures.
The smaller your business is the smaller your marketing budget naturally becomes. Too often the small business owner looks at all those flashy marketing campaigns the large corporations are doing and figures they just can't keep up with that, so why even bother?
Marketing isn't a single concept, and can be done in so many different ways. The expensive forms of marketing happen to be the most visual and easy to see methods, but they are most certainly not the only way to market your business, and there are some perfectly effective and cheap ways to go about it.
The end all best way is to take as much advantage of your business card printing as you can. The thing about business cards is that every company is going to get some of them made no matter what. You simply need business cards, and because a company always needs them, they stop viewing them as a form of marketing.
Business card printing is also rather cheap, allowing for you to get large orders of them done on a small budget.
The first method of cheap marketing is to always keep your eyes open. Strike up a conversation on the street or when waiting someplace. A strong conversation is just as much a marketing device as a strong brochure is, and when you hand a person your business card afterwards that business card gets the benefits of the strong impression you made.
When at a restaurant always leave a business card attached to the bill for the waitress. When paying bills send a business card in the envelope to the company. When at a store leave a business card on the counter after you're done paying. Put a business card up on a bulletin board when you see one. Walk around town slipping your business card into people's mailboxes.
All of this requires only the cost of the business card printing along with some additional time to do it all. What you're doing is turning your business cards into a marketing vehicle similar to many of the more expensive forms. Will this always yield a lot of business? Not everyone you hand out your card to is going to need your services, no, but all you need is a handful of people and your sales immediately go up.
The truth of marketing is that you never really know who is going to need your services until you ask. You don't need to spend a lot of money on marketing to make sure you're asking as many people as you can.
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