Don't make the same newsletter mistakes I did! Part 2: Technical
- Date: 2007-09-28 - Word Count: 539
Share This!
The technical components of creating and emailing a newsletter (or ezine) are extremely important, and should be studied before embarking on your newsletter journey. At the risk of frightening you, if you make too many mistakes, your website could be blacklisted!
I strongly recommend using a web-based service to send out your newsletters - you can save many hours and prevent many problems this way. For example, your ISP probably has strict restrictions on how many emails you are permitted to send and may not allow you to use their service for marketing your business. When I first started my newsletter, I used Yahoo to send it out - about 5 years ago. At that time, they allowed only 50 emails sent per hour, so it took several hours each time I sent out a newsletter, just to mail it out!
The first determination to make is whether you are only planning to keep in touch with clients and prospects, or if you plan to grow your list substantially in order to sell products or otherwise increase passive income in the future.
If you only plan to keep in touch, especially if you are not very computer literate, you want to select a service based on good customer service and available training. Whether you are more or less technology savvy, the software should be easy to use. Many services offer a free 30-day trial.
If you just plan to keep in touch with clients and prospects, a single opt-in service will probably work fine. This means either you or the subscriber can sign up and they are on the list. They can opt out at any time.
If you plan to grow your list over time, and plan to use it to sell products or other passive income, I strongly suggest you use a double opt-in service right from the start. This means you or the subscriber signs them up, then the subscriber receives an email asking them to verify or confirm the subscription. They can, of course, unsubscribe any time.
If you build your list and then move to a double opt-in service later, many, and I mean MANY, of your subscribers will not follow you to the new service. (This happened to me, sadly.)
As we all know, spam is a huge, out-of-control issue. All ISPs and other internet services have added regulations and policies to combat spam. Unfortunately, some policies and restrictions harm legitimate business people like us, affecting deliverability. ISPs often market their services by talking about how strict their spam filters are. Many individuals and businesses set their filters very high, filtering out our newsletters. These filters often look for attachments (Note: don't use attachments at all, ever, in your newsletters) and certain words.
Subscribe to some other newsletters from businesses similar to yours to see what they do. When you see words like fr*ee and mon*ey with an odd character in the middle of the word, or obvious misspellings, this is done to fool the spam filters.
If you are interested in learning more about successful newsletter publishers' personal experiences and the services they have used, I suggest you ask newsletter owners for their input. Many newsletter publishers would be happy to share their advice and experiences with you. Good luck with your newsletter!
I strongly recommend using a web-based service to send out your newsletters - you can save many hours and prevent many problems this way. For example, your ISP probably has strict restrictions on how many emails you are permitted to send and may not allow you to use their service for marketing your business. When I first started my newsletter, I used Yahoo to send it out - about 5 years ago. At that time, they allowed only 50 emails sent per hour, so it took several hours each time I sent out a newsletter, just to mail it out!
The first determination to make is whether you are only planning to keep in touch with clients and prospects, or if you plan to grow your list substantially in order to sell products or otherwise increase passive income in the future.
If you only plan to keep in touch, especially if you are not very computer literate, you want to select a service based on good customer service and available training. Whether you are more or less technology savvy, the software should be easy to use. Many services offer a free 30-day trial.
If you just plan to keep in touch with clients and prospects, a single opt-in service will probably work fine. This means either you or the subscriber can sign up and they are on the list. They can opt out at any time.
If you plan to grow your list over time, and plan to use it to sell products or other passive income, I strongly suggest you use a double opt-in service right from the start. This means you or the subscriber signs them up, then the subscriber receives an email asking them to verify or confirm the subscription. They can, of course, unsubscribe any time.
If you build your list and then move to a double opt-in service later, many, and I mean MANY, of your subscribers will not follow you to the new service. (This happened to me, sadly.)
As we all know, spam is a huge, out-of-control issue. All ISPs and other internet services have added regulations and policies to combat spam. Unfortunately, some policies and restrictions harm legitimate business people like us, affecting deliverability. ISPs often market their services by talking about how strict their spam filters are. Many individuals and businesses set their filters very high, filtering out our newsletters. These filters often look for attachments (Note: don't use attachments at all, ever, in your newsletters) and certain words.
Subscribe to some other newsletters from businesses similar to yours to see what they do. When you see words like fr*ee and mon*ey with an odd character in the middle of the word, or obvious misspellings, this is done to fool the spam filters.
If you are interested in learning more about successful newsletter publishers' personal experiences and the services they have used, I suggest you ask newsletter owners for their input. Many newsletter publishers would be happy to share their advice and experiences with you. Good luck with your newsletter!
Related Tags: business coach, women business owners, small business coach, electronic newsletters
Audrey Burton, Small Business Coach, is "The Tigress". Get her FREE Special Report, "Closing the Sale is Not Complicated!" and her FREE monthly email newsletter at http://www.TigressCoaching.com
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- The No. 1 Rule For Projecting Confidence - Speak With Authority
One of the most important characteristics a person can project in a business setting - or any situat - After the Autumn Checkout European Debt Crisis and U.S. Brewing Rebound
In the commotion caused by the Fed on interest rates come to an end, the "disastrous" for the euro a - Advantages Of Arcade Game Rentals
There are many different advantages to arcade game rentals. Most people need something to release th - A General Primer on Truck Cargo Nets
In modern highways it is quite rare to see truck cargo nets in action, this is because they are usua - The United States Will Burst More Severe Financial Crisis
Not long ago, suddenly announced that the central bank to raise interest rates, the interest rate hi - Niche Marketing Profits - 3 Easy Steps to Finding a Profitable Niche Market Income in 10 Minutes
Like most beginners I was having a very difficult time trying to find a niche market to earn extra m - The Importance of Hospitality Management Consulting Firms Toronto
Businesses and the managers that help guide any business are in a constant state of improvement and - New Keynesian Theory Label
2010 winner of the Nobel Prize in Economics three theories have been labeled as "New Keynesian" labe - Federal Reserve Pouring Money QE2 Unpredictable Fortune
U.S. economist Milton Friedman proposed a "throw the cash from a helicopter" view, while the practic - Fiscal Consolidation Should no Longer Delay
British Chancellor of the Exchequer George Osborne today announced fiscal consolidation policy, shoc
Most viewed articles in this category:
- Common Financial Problems to Avoid
One must first change their habits and not procrastinate. American Consultants Inc at offers key fi - How a Bad Hire Can Hurt Your Business
What's worse - hiring the wrong person or not hiring anyone at all? Companies can become almost des - Joel Comm Is Dr. Adsense
What is Adsense? If you are new to making money online and net marketing, you may not know what Ads - 5 Steps For A Dynamic Wealth System Online
Recipe: Opportunity + knowledge + Dynamic Wealth System + Your Action = Massive Success!!! Step 1 - How To Stop Foreclosure
Losing your house to a foreclosure can be very scary. There are times when circumstances are ou - How to Always Pitch A Strike
As business owners, we are always working on new ways to convince people to become customers, client - Membrane Diffuser Solutions for Wastewater Treatment Systems
In the aeration basin of a typical wastewater treatment plant there are both organic and inorganic m - Another Year Hating Your Job or Loving Life?
Copyright © 2007 Mary Foley I've come to the conclusion that to be successful - really successf - Dyestuff Industry In India And China
World demand for dyes and organic pigments to touch $10.6 billion in 2008According to a study on dye - Cma-cgm Case : the Series of Lawsuits Continues in Syria, Lebanon, Egypt, France, England and the United States
Damietta company case : The series of lawsuits continues in Syria, Lebanon, Egypt, France, England a