List Building - How Can I Make My List Building Efforts Viral?


by Sean Mize - Date: 2007-03-24 - Word Count: 319 Share This!

I am going to go against the grain here and say that I think it is very difficult to make your list building efforts viral, if you are just building a list for yourself.

There are two things that traditionally are considered to be viral list building efforts, and I will begin with the second of the two, and then go to the first one.

The second method of viral list building is to use a viral listbuilder - software that allows others to also build on the same list - they can email the people they bring into the viral list builder and you can email all of them. I do not like them because response rates tend to get very low (have you ever subscribed to one of them and gotten 10 or 15 emails in a week from them), and I do not like them because the only person who really owns the leads is the person who owns the viral list builder.

The first method, which is actually quite effective, takes a little bit more work. Some people make it sound really easy to do - and the upfront work is really easy, but the backend is harder. This involves writing an ebook, embedding it with a link to your squeeze page, and then letting people give it away free. The problem with that is that it has to be a very good book to get much traffic out of it. There are probably hundreds of thousands of good ebooks out there to give away free - why should someone give away yours?

And many times, once someone builds a decent sized list, then they write their own ebook and leave yours out of the loop.

So, yes, it can be done - but, honestly, I think it is better to just spend the time to build a big list with articles, and then nurture that list, and send it through a profitable sales funnel.


Related Tags: list building, viral list building

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Sean Mize is a full time internet marketer who has written over 700 articles in print and 9 published ebooks.

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