Inkjet Cartridge Issues - Second In A Series
The effectiveness of negative imaging is irrefutable - according to Recharger Magazine, "… more than 70% of people currently throw away their used cartridges and buy new ones." That's quite a testimonial to the inkjet printer manufacturers' - the O.E.M.s - ability to impose powerful negative imaging on any alternative to their replacement cartridges - imaging that's been used to shield and protect an extremely lucrative market.
Creating such a glittering market was based on a business strategy along these lines: identify a mass-market need, saturate that market with an attractively-priced product and, finally, reap outrageous profits from the (captive) consumers with repeated sales of exorbitantly-priced consumable products. It's a high return-on-investment strategy that has served the printer manufacturers well - at the expense of the cartridge-consuming public.
Not surprisingly, these extravagantly over-priced O.E.M. replacement cartridges were recognized as clearly exploitive, little-value-for-the-price products. Consumers were presented with attractive alternatives from a second-tier industry providing both tank-type cartridge "compatibles" and refilled print-head-included cartridges at competitive prices - as well as, of course, the smartest, most cost-effective consumer option by far - simply learning to refill an empty cartridge.
Mega-corporately speaking, no one appreciates competition invading a private game reserve - no matter how well stocked - especially when the hunt is on, and the printer manufacturers' choice of response quickly became negative imaging. O.E.M.s discredited any alternatives to their products - and incorporated high-tech manufacturing tactics to discourage refilling as well - claiming all the while to have the best interests of consumers in mind.
Here are some of the more effective negative imaging tactics that have conned consumers into "can't do - not me" mindsets. Refilling voids printer warranties - our response: not according to law - research the Moss-Magnuson Act with your favorite search engine. Refilling is awesomely complicated - our response: not unless you attempt refilling in a dark room with your hands duct-taped together. Refilling is just way too messy - our response: no more than cooking a meal or any of a variety of activities encountered in everyday life. Refilling is too time-consuming - our response: not really - fifteen to twenty minutes maximum once a month or so.
And, as a gentle reminder, while we're emptying our wallets into the coffers of mega-corporations, we are also contributing to the depletion of natural resources - the plastics required to produce a typical inkjet cartridge takes about 90 ml of petroleum resources - and the degradation of our environment, since those plastics will require an estimated ten centuries to decompose in our landfills.
We understand there will always be consumers willing to pay $20.00 for two teaspoons of ink and to those we say: your choice - if exorbitant O.E.M. prices work for you - it's your money to spend. But if you - like many of us - are offended by corporate exploitation and would rather not continually gift the O.E.M.s with your money, then throw off the mantle of mega-corporate manipulation now. Remember this - you may have no experience refilling inkjet cartridges, but you don't have to start with zero knowledge - so, together, let's go do it!
Next - third in the Inkjet Cartridge Issues series: The Bottom Line Issue - Show Me The Money!
Related Tags: printer, inkjet, inkjet cartridges, refilled cartridges, cartridges, refilled, refilling, inkjet printer
About The Authors
William and Deborah Dorsey are on a mission to provide inkjet cartridge consumers the ability to reduce the cost of ink to a reasonable level by learning to refill cartridges. They have written How To Refill Your Inkjet Cartridges with an unconditional 90-day money-back guarantee on their experienced-based consumer guide. The guide is available here and additional information and resources are at the Online Resource Center. Those interested in affiliation are invited to our partnership site.Your Article Search Directory : Find in Articles
Recent articles in this category:
- What Is An Sd Card? What Are Main Types Of Sd Cards
Manufactured as a competition offering to Sony's Memory Stick, the SD Card was developed by the SD C
- Industrial Computers
In this day and age you can't afford to run an industry efficiently without a computer as it plays a
- Computer Fix Services - Tips To Choose Good Quality Personal Computer Maintenance Online
Online computer repair services have become a fast and reliable problem solution for day to day tech
- Reverse Engineering Romer For Aerospace
One of the most amazing things about reverse engineering is its significant contribution in any fiel
- How To Buy The Best Projector Bulb
It is very important for you to know the right time to change the projector bulb before it will burn
- Laptops Vs Desktops- Their Significance
Computers obviously are commonly used for more or less everything from entertainment to office work.
- Cooling Your Laptop
It is common knowledge that laptops are commonly used by everyone but one must also know how to take
- Dymo Labelwriter Fast Performance & Reliability
I don't think I'm the only one who has gotten tired of trips to the post office, standing in endless
- Buying Dell Laptops A Long Time Investment
Today if you go to an office or a school, Dell laptops can be seen very commonly. Though we do not b
- Hard Drives - Digital Space
The first hard drives (Hard Disk Drives, HDD) were developed by IBM in 1956. Since then the need for
Most viewed articles in this category:
- Video Killed the Beautiful View
"The sound brought our group to a stop; we turned around to see the ice mass collapse with a roar. A
- Crossfire: The Dual GPU System Gamers Want
CrossFire is the new dual graphics card system from ATI. It offers remarkable image quality improvem
- Canon PIXMA IP1600 Photo Printer Review & Its True Cost of Ownership
With Canon PIXMA iP1600 Inkjet Printer you can make high quality photo printings at home. No need to
- Basic Information about Nero Burn DVD
Nero is a popular burning ROM designed to burn DVD's. The way this product got its name is very inte
- The Development of the Vital IBM PC in Spite of the Corporate Culture of IBM
The public history of the PC began in August 1981, when IBM first announced "The IBM Personal Comput
- PC Repairs
PC Repairs are often needed when we need our computer the most. One way to take away many problems o
- Affordable Computer Printer Ink
The computer - once considered a luxury item - has easily become a staple in today's modern homes; a
- Build your Own PC
Build your own PC! Simple and Fun. Just follow these instructions and you're on your way to a rel
- Extending the Life of an Inkjet Printer with Proper Cleaning and Maintenance
Inkjet printers are becoming another "throw away" electronic device due to reducing costs and high i
- Check Printers
A check printer is a printer that hooks up to a computer that has the capability of printing checks.