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    • web design

    • 201.

      Building an Image with a Logo


      by Sharon Housley - 2007-04-03
      Website design can be elusive to even creative individuals. Sadly some webmasters do not realize their incompetence and they post websites that have grainy graphics and turgid colors. If you are one o...
    • 202.

      Building A Case For Brand Identity


      by Tim Kenney - 2007-04-04
      The key to creative and effective branding of any program, product, service or institution is finding the right positioning-to drive the advertising and other marketing tools. It doesn't have to be co...
    • 203.

      How to Choose a Graphic Designer


      by Woody Holliman - 2007-04-04
      Never worked with a graphic design firm before? If so, you may be unsure which criteria are most important. Portfolio? Price? Proximity? Reputation? Needless to say, your own company's reputation may ...
    • 204.

      Web 2.0 - Does Your Site Have A Target?


      by steve j cowan - 2007-04-04
      In my previous article, I highlighted what I call my 'favorite restaurant' approach to assessing whether your website really does its job properly, that is, in a way that is going to really make it We...
    • 205.

      Earning Customer Trust Online


      by Michelle Howe - 2007-04-04
      Building customer trust online is a combination of good branding, good design, and good content. A website needs all three components to be successful in creating a climate of trust that encourages sa...
    • 206.

      Advertising 101: How To Create Better Ads


      by Tim Kenney - 2007-04-05
      INTRODUCTION"Advertising is a science, not an art"Definition: The word advertising is from the root Latin advert: ad (to) vertere (turn), which means to call attention to. To advertise means: "to desc...
    • 207.

      Google Webmaster Guidelines You May Be Overlooking


      by John Metzler - 2007-03-30
      Most webmasters have visited Google's Webmaster Help Center. Many of the suggestions are obvious: Don't use frames; Don't employ cloaking techniques or scripts designed to trick search engines; Cre...
    • 208.

      Divide And Conquer - The Benefits Of Microsites


      by Steve Reed - 2007-04-06
      We see it a lot on the web. Companies displaying menu after menu of services and products. It's a fine balance between appearing as a "Jack of all, master of none", and showing your company is flexibl...
    • 209.

      Web Design for Corporate Companies.


      by Ralph Ramah - 2007-03-27
      One of the basic principles of marketing is market segmentation. Matching the right product and services to the right market is critical. This certainly applies to the web design business and indus...
    • 210.

      Flash Intros - Don't Do It


      by Ivy Hastings - 2007-04-07
      At a seminar that I gave last winter, I told a group of marketing people that if they were considering Flash Intros that they should seriously reconsider this choice. About half of the group had "uh o...