web copy
web copy
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1.
by G. Gaynor McTigue - 2006-12-07
Why do some salespeople sell like gangbusters while others fall flat on their face? Because what they say, and how they say it, is everything.The same with advertising copy. Your copy is your surrogat...
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2.
by Dina Giolitto - 2007-01-11
Call me a copywriting and marketing junkie, but whenever another one of my clients launches a new website, I get a wild urge to do cartwheels up and down the street.(Okay, ya got me - I have never, EV...
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3.
by Ben Settle - 2007-01-18
Once upon a time I had an ad critiqued by one of the world's few copywriting geniuses.Not a freelance copywriter.But someone who makes millions writing ads only for his own products and services.In ot...
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4.
by Ben Stevens - 2007-01-13
Most people spend so much time on their ad copy that they forget to connect with their customer. They are busy making sure they have a powerful headline with a sub headline with an interesting let...
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5.
by Glenn Murray - 2007-02-20
Although you shouldn't get too hung up on keyword density (see my blog post for an explanation: divinewrite.com/blog/2006/10/16/keyword-density-the-fact-and-the-fiction for an explanation), if you're ...
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6.
by Glenn Murray - 2007-02-20
If you're targeting exact strings in your SEO copy, you'll find it difficult to effectively target more than 2 keyword phrases per page. This is particularly true if you're targeting very specific key...
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7.
by Glenn Murray - 2007-02-20
When you're writing your SEO copy, chances are there'll come a time when you'll wonder whether you should target the plural of your keyword or the singular.e.g. Do I target "tennis shoe" or "tennis sh...
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8.
by Glenn Murray - 2007-02-20
Whether you're an SEO copywriter or not, you've probably heard plenty of rules (accurate and otherwise) regarding how many words you need on each page of your website. Chances are, the loudest voices ...
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9.
by Ben Settle - 2007-03-12
If you have trouble with sales letter opening sentences and paragraphs, then this article will show you how to create them at will without struggle or frustration.In fact, I am going to give you a ope...
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10.
by MN Nikk - 2007-03-13
Writing good web content is very important to the success of your affiliate marketing business. This is how you will pre sell your visitors and get the click through to your sponsor's selling page. Th...