Goodbye Elevator Speech
Recently, I spoke to a group of small business owners about the power of knowing your competitive advantage when marketing yourself and your organization.It never seems to fail; someone raised their h...
When my children were younger, one of their favorite books that we liked to read aloud during story time was James Stevenson's "Could Be Worse!" In the book, whenever the grandchildren complain of com...
Strategic Planning Shouldn't Be Complicated
It may be hard for many of my readers to believe, but an organization's strategic plan needs to be no more than a one-page plan of action that will allow you the ability to make the complex simple and...
When you are able to apply influence in a manner that does not feel like an attempt to persuade others,that is what I like to call "Empathy Marketing." If you are able to share your sincerity with oth...
Small Business Success
Since the inception my business, I have had a lot of small business owners talk to me about business basics. It may surprise you to know that I offer a handful of tips to everyone who asks. These foll...
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