It's time for a visualization exercise. Are you ready? Picture this: You're standing, with your booth staff, in your exhibit at a large tradeshow. This is one of the best shows you regularly participa...
They say, "you can't teach an old dog new tricks" -- but if that old dog is an experienced exhibitor, he'd better learn some new tricks to stay alive in today's competitive tradeshow environment! Rece...
We've all seen flashy tradeshow booth displays that look like they've cost thousands and thousands of dollars and been wowed. But the fact of the matter is not many companies or agencies can afford tr...
b>FACT ABOUT TRAVEL CONSUMERS Since over 84% of all travel research and shopping is now done online, it is critical that you have these two online travel marketing components in place if you ar...
When taking a road trip to a new destination, smart travelers invest preparation time to identify the best route, make note of rest stops, research hotels and restaurants that satisfy their needs and ...
I have a little greeting card company called Early Bird Publishing and paid to have a booth at the National Stationary Show this week at the Jacob Javits Center in New York. For me the purpose of th...
There are lots of ways to improve your team's performance at tradeshows.From snazzy new displays to intensive training to rewards and incentives for top producers, it's difficult to even count the...
Tradeshow exhibit success requires immediate follow-up on leads and activities generated from the trade show floor. Giving booth visitors your company literature, collecting contact information abo...
At first glance, there's no connection between Disney's Winnie the Pooh and tradeshows. The same is true of Piglet, Tigger, and the rest of the gang. What could this cuddly group of childhood favo...
My client was dumbfounded. The answer wasn't complicated, costly or hard to do. The question was, "How do I effectively engage people at the tradeshow?""All you gotta do," I said, "is invite people to...