Whether a software license agreement is properly constructed for a transaction depends on a range of factors. Of course, management of intellectual property rights for the copyright owner is a key are...
What is a copyright? Can everything be copyrighted? A copyright is the expression of an idea. The idea itself is not copyrighted. Ideas can be patented and I will talk about patents later.Let's consid...
Trade marks are a name or symbol that are used to distinguish the goods of services of a particular company from others. Similar to copyrights and other signs of intellectual property, the effects ...
Some people get confused between trade secrets and trademarks. A trademark is something that is publicly recognized and known as being officially associated with a particular company. In contrast a tr...
Protecting your trademarks in the paid search channel is critical to maximizing the value of your brand. Here is a complete guide, with links, submitting trademark paperwork to the major engines pl...
Naming a product is one of those things that sounds like way more fun than it really is. In fact, many marketing and near-marketing people on your team will probably be pleased to participate in a pro...
If you've ever held a brainstorming session to come up with new product names, you know that it is usually not hard to get people to attend. In fact, such meetings generally start off with a lot of...
If you've ever held a brainstorming session to come up with new product names, you know that it is usually not hard to get people to attend. In fact, such meetings generally start off with a lot of en...
When Internet users search online for information, they use search engines like Yahoo, Google, and MSN. Because some page owners have paid for some of its links to the search engine websites and the l...
In the past, many brand owners, both small as well as corporate sometimes did not consider much the immense importance of protecting someone's brand overseas. The simple key should be "IP strategy". ...