trade shows
trade shows
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21.
by Deborah Walker - 2007-10-25
For the self-employed, trade shows and conventions are a golden opportunity to gain exposure for your service or product offering. Unfortunately many hopeful entrepreneurs take on their first show wi...
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22.
by Martinvnostrand - 2007-11-01
There are literally hundreds of books and seminars dedicated to improving your trade show success-as well as high-powered (and high-priced) consultancies with the know-how to give your organizat...
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23.
by Philip Yaffe - 2007-11-05
by Philip YaffeWhat you are about to read will probably sound familiar. Indeed, it has been said many times before. However, I believe this formulation is original and may help you better apply ...
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24.
by Vijay Jakhu - 2008-05-22
Trade shows is a platform for business developments and unrivalled marketing and sales opportunity for exhibitors to showcase their products and services.Trade Show selling can work for any company an...
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25.
by Dick Wheeler - 2008-05-30
Many companies that exhibit at trade shows find that they need to do something extra to draw attention to their trade show exhibits. And, that's not too hard to understand - just entering a trade show...
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26.
by Dick Wheeler - 2008-05-30
You've made the decision to exhibit at trade shows as part of your marketing and sales initiatives. For most companies, exhibiting at trade shows represents a significant commitment: budget, resources...
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27.
by Dick Wheeler - 2008-05-30
Trade shows can make a significant difference to your company's success if you spend the time up front to plan for that success. Developing goals and objectives that are commonly understood and agreed...
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28.
by Dick Wheeler - 2008-05-30
One of the keys to successful trade shows is the training of your booth staff. Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff that can comm...
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29.
by Dick Wheeler - 2008-06-04
Trade shows are excellent venues to launch new products, new offers, and upgrades to existing product lines. Why? Because, presuming you select the correct trade shows, your target market is there, ac...
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30.
by Dick Wheeler - 2008-06-04
According to the CEIR (Center for Exhibition Industry Research), as much as 80% of trade show leads never receive any form of follow-up. That's an astounding piece of information, considering that lea...