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    • 21.

      Sales Skills that Strike Gold at Trade Shows


      by Deborah Walker - 2007-10-25
      For the self-employed, trade shows and conventions are a golden opportunity to gain exposure for your service or product offering. Unfortunately many hopeful entrepreneurs take on their first show wi...
    • 22.

      Tips to Get the Best Out of Your Trade Show Experience


      by Martinvnostrand - 2007-11-01
      There are literally hundreds of books and seminars dedicated to improving your trade show success-as well as high-powered (and high-priced) consultancies with the know-how to give your organizat...
    • 23.

      Techniques of Persuasive Communication: Old Wisdom in a New Package


      by Philip Yaffe - 2007-11-05
      by Philip YaffeWhat you are about to read will probably sound familiar. Indeed, it has been said many times before. However, I believe this formulation is original and may help you better apply ...
    • 24.

      Benefits Of Trade Shows


      by Vijay Jakhu - 2008-05-22
      Trade shows is a platform for business developments and unrivalled marketing and sales opportunity for exhibitors to showcase their products and services.Trade Show selling can work for any company an...
    • 25.

      How To Attract An Audience To Your Trade Show Exhibits


      by Dick Wheeler - 2008-05-30
      Many companies that exhibit at trade shows find that they need to do something extra to draw attention to their trade show exhibits. And, that's not too hard to understand - just entering a trade show...
    • 26.

      Tips For Selecting Trade Shows


      by Dick Wheeler - 2008-05-30
      You've made the decision to exhibit at trade shows as part of your marketing and sales initiatives. For most companies, exhibiting at trade shows represents a significant commitment: budget, resources...
    • 27.

      Goal Ideas For Trade Show Exhibits


      by Dick Wheeler - 2008-05-30
      Trade shows can make a significant difference to your company's success if you spend the time up front to plan for that success. Developing goals and objectives that are commonly understood and agreed...
    • 28.

      Successful Trade Shows: Tips For Training Your Booth Staff


      by Dick Wheeler - 2008-05-30
      One of the keys to successful trade shows is the training of your booth staff. Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff that can comm...
    • 29.

      Tips For Using Trade Show Displays To Launch New Products


      by Dick Wheeler - 2008-06-04
      Trade shows are excellent venues to launch new products, new offers, and upgrades to existing product lines. Why? Because, presuming you select the correct trade shows, your target market is there, ac...
    • 30.

      How To Qualify Leads From Trade Show Exhibits


      by Dick Wheeler - 2008-06-04
      According to the CEIR (Center for Exhibition Industry Research), as much as 80% of trade show leads never receive any form of follow-up. That's an astounding piece of information, considering that lea...