trade show
trade show
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21.
by Ryan J. Bell - 2007-02-20
Your first task is to cover the basics that every registration form needs to cover. Here are the basic elements of any registration form: Your logo Date & title of the event Location of the event The...
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22.
by T. Falcon Napier - 2007-02-15
When it comes to creating the ideal layout for your exhibit, keep two things in mind. First, you are trying to command the undivided attention of ALL visitors as they walk in front of your booth. ...
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23.
by T. Falcon Napier - 2007-02-22
Unless furniture is what you sell, it MUST be kept to an absolute minimum. You want as much open floor space as possible - and every piece of furniture robs your exhibit of valuable space for your...
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24.
by T. Falcon Napier - 2007-02-21
Unless furniture is what you sell, it MUST be kept to an absolute minimum. You want as much open floor space as possible - and every piece of furniture robs your exhibit of valuable space for you...
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25.
by T. Falcon Napier - 2007-02-26
Think of your booth as the cover of a popular magazine. A cover's job is to grab people's attention long enough for them to read the headline. The headline's job is get enough of a reaction from ...
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26.
by T. Falcon Napier - 2007-02-28
Think of your booth as the cover of a popular magazine. A cover's job is to grab people's attention long enough for them to read the headline. The headline's job is get enough of a reaction from p...
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27.
by Dick Wheeler - 2007-03-02
Ever wonder why some trade show exhibitors succeed while others do not? Ever think that making a statement at a large trade show is impossible to do? You are not alone. There is help, however, for th...
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28.
by T. Falcon Napier - 2007-03-05
Generally, the ambient light available in a convention center is barely adequate for setting up, let alone creating any sense of style. Beyond the obvious advantage of allowing visitors to actually...
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29.
by T. Falcon Napier - 2007-03-07
Let's check your progress. If you've read any of the articles in the "Secrets of Trade Show Selling" series, you know your purpose. You've secured a great location. You understand layout and lighti...
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30.
by Ryan J. Bell - 2007-03-07
Don't you hate articles that start out by calling you lazy? I'm bucking the trend with this one, so we're going to call it 'efficiency' not laziness.Most of the marketing materials surrounding the ev...
