trade show marketing
trade show marketing
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11.
by T. Falcon Napier - 2007-02-28
Think of your booth as the cover of a popular magazine. A cover's job is to grab people's attention long enough for them to read the headline. The headline's job is get enough of a reaction from p...
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12.
by T. Falcon Napier - 2007-03-05
Generally, the ambient light available in a convention center is barely adequate for setting up, let alone creating any sense of style. Beyond the obvious advantage of allowing visitors to actually...
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13.
by T. Falcon Napier - 2007-03-08
Enter a drawing, play a game, sample something, check out an unusual object, meet a celebrity guest, talk to stunning spokes models, watch a magician - these and dozens of other ideas seem to be pe...
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14.
by T. Falcon Napier - 2007-03-14
To make a REAL impression, give QUALIFIED visitors something that shows you understand their needs and want to give them something that will actually help them. A package of tissues imprinted with ...
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15.
by SUSAN FRIEDMANN - 2007-03-26
Recently, the lottery in NY -- the state I call home -- reached a record jackpot, larger than ever before. When I penned these words, the grand total of funds just waiting to be won was over 340 m...
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16.
by Susan Friedman - 2007-03-27
Recently, the lottery in NY -- the state I call home -- reached a record jackpot, larger than ever before. When I penned these words, the grand total of funds just waiting to be won was over 340 mill...
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17.
by Susan Friedman - 2007-03-27
There's nothing like watching an athlete at the top of their game -- the sprinter racing to the finish line, the star center sinking the game winning shot. They make it look absolutely effortless, as ...
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18.
by T. Falcon Napier - 2007-03-27
You don't become exclusive until you exclude. There is nothing more exciting than being on the invitation list of an exclusive event. Now imagine your shattered expectations when you arrive in yo...
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19.
by SUSAN FRIEDMANN - 2007-05-06
Everything's perfect. The display is beautiful, your team is well-trained, you've got fantastic giveaway items and the best pre-show promotion you've ever had. This is going to be the absolute bes...
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20.
by Susan Friedman - 2007-05-06
Everything's perfect. The display is beautiful, your team is well-trained, you've got fantastic giveaway items and the best pre-show promotion you've ever had. This is going to be the absolute best ...