trade show books
trade show books
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11.
by Susan Friedman - 2007-06-20
Tradeshow exhibitors have something in common with the rest of humanity: We'll do what is easy, but avoid what those things we find to be or perceive as difficult. It doesn't really matter what sphere...
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12.
by Susan Friedman - 2007-06-20
Continual improvement is a goal for many exhibitors. Knowing that tradeshows can play an integral role in a company's marketing campaign, they're committed to doing the best job they can this year -- ...
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13.
by SUSAN FRIEDMANN - 2007-10-11
Every company on the tradeshow floor has a few things in common. They all want to capture attendee interest, and lure them into the booth with the new, the exciting, the irresistible. They're all ...
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14.
by Susan Friedmann - 2007-10-19
Every company on the tradeshow floor has a few things in common. They all want to capture attendee interest, and lure them into the booth with the new, the exciting, the irresistible. They're ...
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15.
by Susan Friedman - 2008-08-29
"This looks absolutely amazing!" The attendee was smiling, eyes bright, a wide grin. "If this is what I think it is, I'm pretty sure this piece of equipment will solve all of our problems." He turn...