trade show marketing
trade show marketing
It's time for a visualization exercise. Are you ready? Picture this: You're standing, with your booth staff, in your exhibit at a large tradeshow. This is one of the best shows you regularly participa...
They say, "you can't teach an old dog new tricks" -- but if that old dog is an experienced exhibitor, he'd better learn some new tricks to stay alive in today's competitive tradeshow environment! Rece...
Have you ever wondered why people exhibit at trade shows? Why they take the time? Why they spend the Money? And why most of them walk away with little or nothing to show for the effort? The First ...
Think of your booth as a tiny piece of real estate. Your goal is to secure a location where both traffic and your customers' productive tension are optimized. You must be SEEN in order to captur...
When it comes to creating the ideal layout for your exhibit, keep two things in mind. First, you are trying to command the undivided attention of ALL visitors as they walk in front of your booth. ...
Unless furniture is what you sell, it MUST be kept to an absolute minimum. You want as much open floor space as possible - and every piece of furniture robs your exhibit of valuable space for your...
Unless furniture is what you sell, it MUST be kept to an absolute minimum. You want as much open floor space as possible - and every piece of furniture robs your exhibit of valuable space for you...
Think of your booth as the cover of a popular magazine. A cover's job is to grab people's attention long enough for them to read the headline. The headline's job is get enough of a reaction from ...
Going to your first trade show can be a daunting undertaking. Planning the Who, What, When, Where and How can prove to be a larger project than many expect. A trade show is essentially a temporary ...
At first glance, there's no connection between Disney's Winnie the Pooh and tradeshows. The same is true of Piglet, Tigger, and the rest of the gang. What could this cuddly group of childhood favorite...