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    • 1.

      Secrets of Trade Show Selling: #1


      by T. Falcon Napier - 2007-01-24
      Have you ever wondered why people exhibit at trade shows? Why they take the time? Why they spend the Money? And why most of them walk away with little or nothing to show for the effort? The First ...
    • 2.

      Trade Show Giveaway Guide


      by Danny Thomas - 2007-02-12
      What makes a trade show really a trade show? Is it the fact that hundreds of people gather in one area to share similar ideas about a common interest? Is it because they want to see the newest and mos...
    • 3.

      10 Secrets of Trade Show Selling: #2


      by T. Falcon Napier - 2007-02-13
      Think of your booth as a tiny piece of real estate. Your goal is to secure a location where both traffic and your customers' productive tension are optimized. You must be SEEN in order to captur...
    • 4.

      10 Secrets of Trade Show Selling: #3


      by T. Falcon Napier - 2007-02-15
      When it comes to creating the ideal layout for your exhibit, keep two things in mind. First, you are trying to command the undivided attention of ALL visitors as they walk in front of your booth. ...
    • 5.

      Secrets of Trade Show Selling: #4


      by T. Falcon Napier - 2007-02-22
      Unless furniture is what you sell, it MUST be kept to an absolute minimum. You want as much open floor space as possible - and every piece of furniture robs your exhibit of valuable space for your...
    • 6.

      10 Secrets of Trade Show Selling: #5


      by T. Falcon Napier - 2007-02-28
      Think of your booth as the cover of a popular magazine. A cover's job is to grab people's attention long enough for them to read the headline. The headline's job is get enough of a reaction from p...
    • 7.

      How To Choose Effective Business Advertising Gifts


      by Gareth Parkin - 2007-05-17
      Advertising business gifts offer a tried and true method of publicizing your business. Little tokens of appreciation given to clients, promotional items offered as an incentive to try a new product an...
    • 8.

      Ten Reasons To Put Promotional Gifts In Your Marketing Budget


      by Gareth Parkin - 2007-05-21
      You know how valuable promotional gifts can be in your company's marketing campaigns, but your boss needs a little convincing? Speak his language and he'll listen. Here are ten ways that you can use p...