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  • strategy

    • 1.

      Sponsorship Marketing: A Framework For Evaluating Opportunity

      by Catherine Brock - 2006-11-28
      Sponsorship marketing is a gray area for many marketers. Those who've focused on traditional advertising and publicity channels may be reluctant to delve into sponsorship activities or unsure how to f...
    • 2.

      Selling Is All About "Lowering Risk"...

      by John Hirth - 2006-12-01
      Selling is all about getting people to change and change always involves risk. Generally, when given a choice, most people will always choose to not change. People are creatures of habit and change re...
    • 3.

      Stock Market Strategies for Investors

      by Joseph Kenny - 2006-12-01
      Investors can use a number of strategies to invest in the stock market. To begin with, they need to analyze market trends, learn about the market in which the companies they are interested in operate,...
    • 4.

      Free Search Engine Optimization Tools on the Internet

      by Phil Morettini - 2006-12-05
      As I run across tools and websites that I find particularly useful for software and high tech companies, I like to pass them along. One set of tools that I use quite frequently are the free search eng...
    • 5.

      How to Lead Strategic Change

      by Simon D Phillips - 2006-12-05
      Many good operational managers are paralyzed by the apparent complexity of strategic change. This paralysis, coupled with the everyday pressures of keeping the business running, means that organizati...
    • 6.

      Marketing Strategy - What It Is, And Why It Is So Important

      by Buck Lawrimore - 2006-12-06
      Marketing strategy is the primary key to business success. The No. 1 reason businesses fail is that they don't make enough money. And the No. 1 reason they don't make enough money is that they don't a...
    • 7.

      Marketing Strategy - How To Determine Your Purposes

      by Buck Lawrimore - 2006-12-06
      Marketing strategy has many powerful benefits, but for maximum advantage, the purposes of your marketing strategy should be clearly stated in the context of the purposes of the business or organizatio...
    • 8.

      Look Back Before Looking Forward

      by Larry Galler - 2006-12-06
      Here we are in the midst of the holiday rush. Shopping, wrapping, open houses, giving, cooking, eating, entertaining, caroling - you know - it's that "over the river and through the snow" time of yea...
    • 9.

      Top Ten Sales Interview Questions (and Expected Responses)

      by John Asher - 2006-12-07
      What image do you have of our company and this industry?Should have done a thorough job of research or your industry and companyWhat types of products/services have you sold and how did you sell them?...
    • 10.

      Our Strategic Plan is Done - Now What?

      by Rick Johnson - 2006-12-08
      Upon completion of the strategic plan, an operating plan for the upcoming year must be prepared. An operating plan is a schedule of events and responsibilities that details the actions to be taken in ...