split testing
split testing
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1.
by Adam Tijerina - 2006-12-16
Have you ever seen the movie Groundhog Day?It's a funny movie where Bill Murray lives the same day over and over and over again.He keeps living groundhog day until he finally figures out what he's doi...
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2.
by Mike Paolieri - 2007-03-26
Internet marketers commonly utilize split testing to measure the effectiveness of a marketing offer.It's a scientific method that allows you to exactly determine what variations of individual elements...
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3.
by Kevin Sinclair - 2007-03-30
Most people change their website's pages whenever they get a new idea. They think that each change is going to improve their site and make them more successful.Of course, there are basic improvements ...
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4.
by Lee Lister - 2007-04-28
If you've been in business some time - you will have more than one marketing strategy going on - so how do you find out which one is working?Split testing is the answer. What is that? As the implies...
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5.
by Alex Cleanthous - 2007-06-11
The key to increasing profits and lowering costs over time is continually testing one advertisement against the other... one offer against another... one headline against another... and so on......
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6.
by Ian McLennan - 2007-07-03
These days, the more you know about optimizing your website (and that goes well beyond keywords and keyword phrases strategically placed throughout your website content) the better your online busines...
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7.
by Karen Scharf, Successful Site Secrets - 2007-07-13
Recently, a client who is an online merchant decided to run a few tests to see if we could improve his website conversions. His product page presented four different options, and while his sales were ...
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8.
by Karen Scharf - 2008-04-17
If you have been marketing - either on or offline - for any amount of time, you have probably encountered the long copy versus short copy argument. Many marketers argue that long copy pulls much bette...
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9.
by Kathy Alice - 2008-04-17
Split testing, like any testing, can be enormously helpful in fine tuning your websites to be more effective sales channels for your business. The goal of the testing is to produce higher conversion r...
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10.
by Mark Yarrobino - 2008-05-09
I get a lot of questions from subscribers and website visitors asking me what the most important part of running your own business is. Usually, they guess answers like finding the right product to sel...
