split testing

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    • 1.

      Discover What Multivariate Testing, Bill Murray and Groundhog Day Have in Common

      by Adam Tijerina - 2006-12-16
      Have you ever seen the movie Groundhog Day?It's a funny movie where Bill Murray lives the same day over and over and over again.He keeps living groundhog day until he finally figures out what he's doi...
    • 2.

      Increase Online Sales With Split Testing Methods

      by Mike Paolieri - 2007-03-26
      Internet marketers commonly utilize split testing to measure the effectiveness of a marketing offer.It's a scientific method that allows you to exactly determine what variations of individual elements...
    • 3.

      Split Testing To Improve Your Website

      by Kevin Sinclair - 2007-03-30
      Most people change their website's pages whenever they get a new idea. They think that each change is going to improve their site and make them more successful.Of course, there are basic improvements ...
    • 4.

      Marketing - How Do You Know What Is Working?

      by Lee Lister - 2007-04-28
      If you've been in business some time - you will have more than one marketing strategy going on - so how do you find out which one is working?Split testing is the answer. What is that? As the implies...
    • 5.

      Why Testing & Tracking On The Internet Can Save You Thousands

      by Alex Cleanthous - 2007-06-11
      The key to increasing profits and lowering costs over time is continually testing one advertisement against the other... one offer against another... one headline against another... and so on......
    • 6.

      Why Test Website Conversion Rates?

      by Ian McLennan - 2007-07-03
      These days, the more you know about optimizing your website (and that goes well beyond keywords and keyword phrases strategically placed throughout your website content) the better your online busines...
    • 7.

      Improve Your Conversions By 39% - Reduce Visitors' Options

      by Karen Scharf, Successful Site Secrets - 2007-07-13
      Recently, a client who is an online merchant decided to run a few tests to see if we could improve his website conversions. His product page presented four different options, and while his sales were ...
    • 8.

      Does Short Web Copy Outperform Long Copy?

      by Karen Scharf - 2008-04-17
      If you have been marketing - either on or offline - for any amount of time, you have probably encountered the long copy versus short copy argument. Many marketers argue that long copy pulls much bette...
    • 9.

      Split Testing - Too Much Of A Good Thing?

      by Kathy Alice - 2008-04-17
      Split testing, like any testing, can be enormously helpful in fine tuning your websites to be more effective sales channels for your business. The goal of the testing is to produce higher conversion r...
    • 10.

      The Importance Of Split Testing

      by Mark Yarrobino - 2008-05-09
      I get a lot of questions from subscribers and website visitors asking me what the most important part of running your own business is. Usually, they guess answers like finding the right product to sel...