signage network

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  • signage network

    • 1.

      Common Uses of Digital Signage in Casinos

      by Ryan J Bell - 2008-07-16
      Most people who have visited Las Vegas remember the colorful montage of large LCD displays that litter the Strip. Advertising everything from special rates at premium hotels to high-profile entertain...
    • 2.

      An Overview of Digital Signage

      by Ryan J Bell - 2008-07-16
      As the cost of advertising continues to increase, companies are pursuing alternative methods for getting their message in front of people. Direct mail campaigns, billboards and buying space in magazi...
    • 3.

      Digital Signage in Movie Theaters

      by Ryan J Bell - 2008-07-17
      Within theaters, movie posters are quickly becoming an advertising medium of the past. While they used to be effective in luring moviegoers to the theater, digital signage has made them seem dated an...
    • 4.

      Passive Versus Active Digital Signage

      by Ryan J Bell - 2008-10-06
      Digital signage has come a long way over the past few years. The technology that drives the network has grown by huge leaps (and continues to do so). When new customers express an interest in develop...
    • 5.

      How Digital Signage Affects Customer Behavior

      by Ryan J Bell - 2008-10-06
      A digital signage network can be used to greater effect that merely driving sales. While promoting brands and advertising products to a target audience is a powerful strategy for your network, it is ...
    • 6.

      Digital Signage: Looking Beyond Functionality

      by Ryan J Bell - 2008-11-02
      Each time a technical solution to a marketing problem is introduced, an interesting thing happens. Many of those who adopt the solution become fascinated with the technology that drives it. In doing ...
    • 7.

      Avoiding Digital Signage Ad Overkill

      by Ryan J Bell - 2008-11-02
      When digital signs first debuted, they were heralded as a new advertising delivery tool. As signage technology grew, capacity expanded and new solutions were introduced. Rather than relying upon stan...
    • 8.

      Measuring And Boosting Your Digital Signage ROI

      by Ryan J Bell - 2008-11-02
      Measuring the return on investment for your digital signage network will be difficult. There are many types of business models that a network owner can use and not all of them yield results that are ...
    • 9.

      Digital Signage: Should You Rent Or Buy?

      by Ryan J Bell - 2008-11-23
      Digital Signage: Should You Rent Or Buy?Digital signage networks are expensive. In fact, the primary reason why most business owners and managers decide not to invest in a system is the price. In oth...
    • 10.

      Digital Signage Content 101

      by Ryan J Bell - 2008-11-23
      Once you've made the decision to invest in a signage network, you'll need content. Too often, new operators become so excited with the hardware and software that they completely neglect what they'll ...