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    • 1.

      The Art Of Friendly Persistence

      by Robert Middleton - 2007-04-27
      What do you do in Mexico when a smiling man approaches you on the street with a silver chain? Ignore him and walk in the other direction, right?But that's not what I did. I pulled out my money and pai...
    • 2.

      Grow Your List

      by Robert Middleton - 2007-04-27
      The marketing holy grail these days is building your email list.If you have a big list you have tremendous marketing leverage. But there's no single way to build your list; there are several ways, and...
    • 3.

      Focusing On The Secret

      by Robert Middleton - 2007-04-27
      You've got to hand it to Rhonda Byrne, creator of the DVD movie and author of the book, "The Secret." She's gotten tremendous PR, including two Oprah programs dedicated to The Secret. (Some would "kil...
    • 4.

      Marketing Recipes

      by Robert Middleton - 2007-04-30
      As you know, my business name incorporates the two words "Action Plan." It's not an accident. I want to use today's eZine to explain how incredibly important marketing action plans are to the success ...
    • 5.

      Tweaking: The Hidden Marketing Secret

      by Robert Middleton - 2007-04-30
      Wonder why some people get better marketing results than others? It's because they tweak.One rarely discussed marketing secret (except amongst rabid direct marketers or online marketers), is the arcan...
    • 6.

      Marketing Beyond Boring

      by Robert Middleton - 2007-04-30
      Over the years I've talked about dozens of ways to get attention for your business. And my biggest focus has always been on delivering a message that speaks to your prospects' needs.But marketing mess...
    • 7.

      The Ten Foot Wall

      by Robert Middleton - 2007-05-04
      I've found that there are three big objections that frequently come up when anyone is looking at retaining the services of a professional.1. I don't have the money.2. I don't have the time.3. I'm not ...
    • 8.

      Networking And The Art Of Green Evangelism

      by Robert Middleton - 2007-05-04
      These days everyone, everywhere is talking aobut global warming. It's in magazines, newspapers, television and the movies. And the good news is that there are actually some people doing something posi...
    • 9.

      To Close Or Not To Close

      by Robert Middleton - 2007-05-14
      Are you choking when it comes time to close the sale? Here are some approaches that will make it easier.Shakespeare might have put it this way:To close or not to close, that is the question! Whether '...
    • 10.

      Turning Leads Into Appointments

      by Robert Middleton - 2007-05-14
      Is there a secret to turning leads and prospects into solid appointments?One of the most frequent questions I get is, "How do I turn leads into appointments... how do I connect with or follow up with ...