scott ginsberg

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  • scott ginsberg

    • 1.

      The Power of Free

      by Scott Ginsberg - 2006-12-06
      You could argue that free is bad:That free gives no value. That free wastes people's time. That free is setting your business up for failure.Or you could argue that free is good:That free DOES give va...
    • 2.

      From Classroom to Board Room: 3 Self-Esteem Secrets

      by Scott Ginsberg - 2006-12-06
      Picture this: you're standing in a room full of strangers, not talking to a soul. You're hoping to make at least one connection, but can't seem to get the ball rolling. Eventually you think, "This is ...
    • 3.

      How to Approach Different Communication Styles

      by Scott Ginsberg - 2007-01-16
      People communicate in three different ways.(Well, actually, people probably communicate in a thousand different ways, but...)It's usually visually, auditory or kinesthetic.And although most people hav...
    • 4.

      How to Escape the Normality Trap

      by Scott Ginsberg - 2007-01-22
      Nobody notices normal.Not anymore, at least.Fifty years ago? Maybe.But this is 2007. Our culture is crowded. It is cluttered. It is LOUD!Creating products, ideas, philosophies and brands that are ...
    • 5.

      Sticky Note Success: 9 Self-Motivators for the Self-Employed

      by Scott Ginsberg - 2007-01-23
      There's no such thing as a motivational speaker.Not even Tony Robbins, Zig Ziglar, Jim Rohn, Norman Vincent Peale or Napoleon Hill were motivational speakers.Sure, those were five highly motivated dud...
    • 6.

      Does Your Marketing Make Music or Noise?

      by Scott Ginsberg - 2007-02-06
      Think of the most horrible sound imaginable.Maybe it's fingers on a chalkboard. Maybe it's a baby screaming in pain. Maybe it's someone choking on a piece of broccoli. Maybe it's turning over th...
    • 7.

      Touchpoint Tuesday: 7 Unforgettable Follow-Up Approaches

      by Scott Ginsberg - 2007-02-21
      "I'd gladly pay you Tuesday for a hamburger today."Recognize those words?Straight from the mouth of J. Wellington, aka "Wimpy," famous for his appearances in the Popeye cartoons.Wimpy's unforgettable ...
    • 8.

      Keep It Alive, Part 1: Using Email to Stay in Touch with Your Network

      by Scott Ginsberg - 2007-02-21
      Guess what? Today you will be taking field trip!No permission slip needed.THE DESTINATION: your inbox.Here's your first assignment:Start by going back to your oldest saved email message. Maybe it's ...
    • 9.

      Creativity: Acting Like God

      by Harlan Hodge - 2007-02-26
      I have begun, what seems to be a mission, of encouraging everyone to write. I don't mean like suggesting that they write down an idea or two. I have been harassing friends to write down all the tho...
    • 10.

      Greet to Great - 3 Ways to Master the Welcome

      by Scott Ginsberg - 2007-03-02
      Are you a Master of the Welcome?Hope so.Because the first words out of your mouth frame the entire customer experience.Consider these two facts:1. According to The Wall Street Journal from February 17...