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  • sandy martini

    • 1.

      Which is Better: Direct Mail, Teleseminars or Webinars?

      by Sandra P. Martini - 2008-04-21
      With every new technology, comes groups of users who immediately want to dispense with the old. Now that webinars are becoming mainstream, I've had a few clients ask which is better to use in their bu...
    • 2.

      Do You Know YOUR *Why* For Publishing An Ezine?

      by Sandra P. Martini - 2008-04-24
      I received the following question yesterday: "How do I get started publishing and marketing my ezine?"While the question is broad enough to warrant its own seminar, let's discuss the "How do I get sta...
    • 3.

      What business are you REALLY in?

      by Sandra P. Martini - 2008-04-27
      Many businesses spend thousands of dollars branding everything they do to create a familiarity with their prospects and customers and yet, sadly, miss the boat completely when it comes to their servic...
    • 4.

      3 Steps to Getting The Most Out of Conferences and Workshops

      by Sandra P. Martini - 2008-05-17
      Once you return home from a conference or workshop, it's easy to forget all the things you learned and promised yourself you'd implement.After all, you're back in your regular environment: your family...
    • 5.

      Where Are You In The Hierarchy?

      by - 2008-07-12
      There is what I call a "Hierarchy of Connection" - the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you...
    • 6.

      How Different Personalities Deal With Change

      by - 2008-08-17
      The book "Who Moved My Cheese" by Spencer Johnson and Kenneth Blanchard is a 98-page look at the various ways that we react to change. In the book, there are two mice and two mice-size humans and we s...
    • 7.

      3 Reasons Your Prospects Aren't Buying From You

      by - 2008-08-24
      You've worked for months to create the perfect ebook. It includes the answer to every possible question your audience could have. You've created a sales page.You even offered a discount and threw in a...
    • 8.

      Are You Preventing Sales And Turning Away Customers?

      by - 2008-08-24
      A few days ago, my assistant was looking into toll free number services. After researching the websites of two companies, she called in frustration:- The websites were a jumble of confusing facts and ...
    • 9.

      7 Steps to Writing Great Articles

      by Sandra P. Martini - 2008-08-29
      As a business owner, do you find yourself needing to write more and more? You've probably heard that you should be writing articles to promote your business (and it is a great, no cost way to promote...
    • 10.

      How to Handle Your Newsletter Unsubscribes

      by Sandra P. Martini - 2008-08-31
      In the beginning, when you're writing your newsletter and repurposing your articles in order to continuously grow your list, things are great.You go to bed, wake up and find you have new ezine subscr...