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    • 1.

      How Not to Succeed with a Direct Mail Campaign

      by Michael Lee-Smith - 2006-11-29
      There are two deadly words in marketing: "by committee". As a professional marketer, I tend to avoid inviting the entire management team to comment on or participate in my advertising and communicatio...
    • 2.

      Big S, little m--What is the Right Mix of Sales and Marketing?

      by Phil Morettini - 2006-11-29
      Don't worry; this isn't going to be an article about Sado-Masochism! Well, come to think of it, that term may apply to what some founders and senior managers in startups are doing to themselves and th...
    • 3.

      Is There a Better Way to Serve Newcomers Who Need Traffic?

      by Ed Bagley - 2006-11-30
      Newcomers to Internet Marketing may not be faced with a more daunting task than trying to figure out search engine rankings.There seems to be no shortage of sellers who spend a great deal of time and ...
    • 4.

      Great Advertising, Its All In the Headline - And a Great Story Helps Too

      by Darrell Berg-Smith - 2006-11-30
      Even I, the ultimate "hater of the traditional marketing form of advertising", acknowledge that sometimes…just sometimes you might have to advertise. Now I don't like it, but if you do advertise there...
    • 5.

      The Word 'Sales' Should Not Be Considered A Swear Word

      by Trevor Kugler - 2006-11-30
      The word sales conjurers up more fear in most people than a trip to your grocery store during the, much advertised, sale of the century. Why is that? There are many people in this world looking for ...
    • 6.

      Tell Stories to Your Customer

      by John Bradley Jackson - 2006-11-30
      "If you've heard this story before, don't stop me, because I'd like to hear it again."Groucho Marx (1890-1977) Comedian and actorFacts tell, while stories sell.Have your salespeople tell stories. I ha...
    • 7.

      The four Influencers in a B2B sale

      by Ian Dainty - 2006-11-30
      Are you touching base with all of the buying influences in your prospect's account?There are four groups of people you have to pay attention to in any B2B sales situation. Each of these groups - it ma...
    • 8.

      How to Make Sales With Noisy Kids in the House

      by Tracey DePaoli - 2006-11-30
      Kids play hard, and sometimes that means they play really loud in the midst of exploring their worlds and role playing with siblings and friends.I know with my kids, if I'm not hearing some degree of ...
    • 9.

      Selling Is All About "Lowering Risk"...

      by John Hirth - 2006-12-01
      Selling is all about getting people to change and change always involves risk. Generally, when given a choice, most people will always choose to not change. People are creatures of habit and change re...
    • 10.

      3 Ways To Use Sassy Testimonials

      by Kim Duke - 2006-12-01
      Your Diva has a question for you."When was the last time you ASKED for and then USED a testimonial from one of your very satisified customers?"Hmmm. You haven't asked for any? Or if you did - you are ...