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    • 1.

      Misconceptions About Copywriters And Sales Letters

      by Andy Au - 2006-12-01
      Myth 1- Hiring a copywriter is expensive Not true: Depends what you are selling, how many of it and what you negotiate on but that's not the real issue. Sure, good to pro copywriters are expensive, so...
    • 2.

      The Death of the Sales Letter

      by Timothy Luo - 2006-12-04
      Every time you go on one of those guru sites now a days, all you see is a thousand page sales letter that say nothing about the product and another a thousand something testimonials that look very que...
    • 3.

      Using 'Guarantees' in Your Sales Letters to Increase Sales

      by Kevin Sinclair - 2006-12-08
      Imagine that you're someone who has just purchased a product or service after reading a well-written and persuasive sales letter. You pay the price of the product or service and eagerly await the prod...
    • 4.

      The Longest Paragraph in Your Sales Letter Should Be?

      by Stuart Elliott - 2006-12-10
      "Stuart, how long must my sentences and paragraphs be?"This is the question that one of my students asked me the other day. He was referring to the length of the sentences and paragraphs in his sales ...
    • 5.

      Strategy With Innovative Ideas to Sell eBooks

      by Lotus Yuen - 2006-12-17
      When more people are using internet in daily life, ebooks are one of popular way to spread knowledge. Many people are selling the niche knowledge through internet. However, the authors may not get suf...
    • 6.

      8 Direct Mail Secrets For A Higher Response Rate

      by Peter Geisheker - 2006-12-19
      To be successful with direct mail sales letters, there are several strategies you can use to increase response rates:1. At the top of your sales letter, use a strong headline that states the most impo...
    • 7.

      10 Simple Tips To Help You Write Better Headlines And Make More Sales

      by Robert Spadinger - 2007-01-01
      Headlines are the most important part of your sales letter. They account for ~ 90% of your success. In other words, if you don't get your headlines right, your site won't sell.What's the job of your h...
    • 8.

      Increase the Power of Your Sales Letter in 2007

      by Jonathan Holloway - 2007-01-02
      Writing a good sales letter can be frustrating. Looking around at some examples you find that most sales letters are very long. They use this long copy to hypnotize the reader. The goal of the sale...
    • 9.

      Writing Up Sizzling Sales Copy That Converts Even The Fussiest Prospects Into Customers

      by Tuks Engineer - 2007-01-11
      In this article we outline the key points that you MUST incorporate into every sales letter you wield. These four factors really will make or break your sales page. Then we'll discuss some hard-hittin...
    • 10.

      The Differences Between Great Marketing And Terrible Marketing

      by Peter Geisheker - 2007-01-14
      As a marketing consultant and copywriter, I see horrible marketing everyday. The most common mistake I see is what I call, "me too marketing"."Me too marketing" is when a business creates a marketing ...