If you haven't heard of Yale economist, Robert Shiller, hold on to your hat, because you will…and soon. He is the author of the runaway bestseller, Irrational Exuberance, which showed how breakthrough...
Robert Shiller, is the author of the runaway bestseller, Irrational Exuberance. Shiller has recently written another book, The New Financial Order. This is a scary one, since it follows the path of "g...
One of the worst things you can do as a marketer is to openly slam the competition. I remember years ago when an upstart burger chain came out with a campaign that openly was negative to McDonalds. Th...
Gentlemen: if you want to save your relationship, read this.George Foerst, Lighthouse Point, Florida inventor, was listening to a friend complain that her partner always forgot to put the seat and lid...
I was driving by a restaurant location recently and I spied a sign that said: "Family Restaurant & Sports Bar-Grill." It made me wonder just exactly what this place really was. Was it a family resta...
Have you ever thought about publishing your own e-book? There are lots of reasons why you should, even if your business isn't online. One of the best ways to drive visitor traffic (prospective custome...
One of the trends today is to hire undercover marketing representatives who hang out in bars and restaurants, particularly at the bar, flirting with real bar patrons. Their job is to subtly impart the...
What should you be concentrating on, generating more sales, or reducing operating costs? Actually, the ideal is to do both simultaneously. The only way to make profits, is to increase sales and reduc...
Recently, I have had occasion to speak with three different web designers who were trying to impress me with their abilities vis-ŕ-vis designing and building web sites. The first one went on at great ...
If you're looking for a great doctor, tutor, ad agency or actor, you'll find they're always busy. You have to wait in line. The very best at what they do always attract a following. Word of mouth work...