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    • roi

    • 21.

      Better Website ROI


      by Neil MacLeod - 2007-04-16
      Two rules of thumb here are investigate what people are typing in to find your products or service and secondly to create a page based on the results of this search. This way, you can be sure that...
    • 22.

      Building Landing Pages that Convert


      by Jeff Horsager - 2007-04-18
      Driving traffic from PPC (pay-per-click) or email campaigns to your home page is a mistake. You must deliver on the promise in your lead ad copy if you hope to convert traffic. Dumping people on ...
    • 23.

      Increase ROI through Split And Multivariate Testing


      by Jeff Horsager - 2007-04-18
      If you can measure it, you can improve it. That is the maxim of online testing. Those who test their advertising campaigns can see ROI double, or even triple. Testing will increase conversion rat...
    • 24.

      Business Alchemy - Converting Complexity into Profit


      by David Fields - 2007-04-25
      A few, cutting edge companies are employing the arcane field of Holistic Business Systems Theory to deliver quantum leaps in sales and profit. For instance, one automotive supplier increased share an...
    • 25.

      Increasing Return On Investment


      by Mark Walters - 2007-05-03
      Many new business owners and investors believe that profits depends on the price of the product, and the number that are sold. Whether the product is a house, a course, an investment product, or an e...
    • 26.

      Return On Investment is the Key to PPC


      by Halstatt Pires - 2007-05-21
      There is no better way to generate immediate traffic for your site then to use PPC advertising. You need to focus on return on investment to evaluate if this is a good marketing medium for you. ...
    • 27.

      ROI (Return on investment)


      by Vinay Choubey - 2007-06-04
      Return on investment (ROI) is a financial ratio that compares the amount of income derived from an investment with the cost of the investment. ROI is known as a profitability ratio, because it p...
    • 28.

      Avoiding the spam filter: Email campaigns that win people over


      by Louis Coupe - 2007-06-05
      If we ignore for a moment the critics who seek to torpedo anything that remotely resembles email, we'll see that email as a marketing tool still receives great favour with big businesses. Book a...
    • 29.

      Are You Really Making Money On Ppc?


      by Halstatt Pires - 2007-06-08
      Pay per click is a common online marketing strategy, but many people don't make a profit off of it. In fact, many people are not even clear how to go about figuring out if they are profitable or not. ...
    • 30.

      Blogging for Your Bottom Line


      by Lani and Allen Voivod - 2007-06-18
      From the feedback we've heard from clients over the last month or so, the idea of blogging as a way to build your business isn't yet hitting home with all the VIPs of small business.So let's bring it ...