I've been thinking a lot about Santa Claus this week........hoping he'll show up at my house again this year! In my musings it occurred to me that Santa can teach us a lot about how to create a Spirit...
"This branding iron is hot boys, just how many butts you wanna burn?" When Tom Seleck spouted the phrase in a popular western, he was talking graves; Levi Straus and Wrangler brand their denim jeans, ...
Occasionally, I come across a brand so simple and precise I have to stand back and appreciate the austerity of it. Most often these brands are signature brands.A copywriter friend signs her work "Dina...
Self-esteem is the opinion we have of ourselves. If we believe we are wonderful, we have high self-esteem and if we think we are worthless, invisible and insignificant we carry around a low self- este...
Niche Marketing reveals specific products to an identifiable group of people. However, the value comes when a niche recognizes your specific brand. When your Brand is recognized by a specific niche, y...
Professional power is not so easy to get and keep because it isn't really understood. Too many of us confuse status at work with power but, while they are closely linked, status is acquired while powe...
Q. Elaine, how is it the more you try, the worse it gets? To be happy and carefree seems an impossible request. What say you, oh wise one? I'm just feeling down at the moment, nothing going my way as ...
One of the most important reasons to encourage regular gatherings with your team is to provide you with the opportunity to recognize individuals for their accomplishments - large and small. Each of us...
We respect people for what they do, their birthright and the role they play, because we recognise them for doing it. If we did not acknowledge and validate them as the source of that status, action or...
To be rewarded for something we have done is the icing on the cake. Reward does not have to be in financial terms. In fact, praise from a parent or friend, any promotion, a 'thank you' letter from a p...