publicity
publicity
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71.
by Sandra Beckwith - 2007-08-03
Op-eds - essays that appear opposite the editorial pages of newspapers - are powerful communications tools for nonprofit organizations working to influence public policy or initiate change. But ...
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72.
by Sue Currie - 2007-08-04
Did you know that publicity is supposedly seven times more effective than advertising? And it is free - that is if you do it yourself. If you know the elements of writing a good media release to captu...
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73.
by Melinda Copp - 2007-08-16
One of the best ways to get free publicity and build expertise is to garner media attention. Although it takes time and work to get noticed by reporters, the foundation of a good publicity campa...
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74.
by Sue Currie - 2007-09-04
Public Relations includes a variety of tactics that strengthen your credibility, enhance your image, develop goodwill or influence public opinion. As The Public Relations Institute of Australia define...
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75.
by Sue Currie - 2007-09-05
The answer is…yes and no. Often it's how well the message is managed when the story hits the headlines.In May 2005 came the shocking news via worldwide media of Australian pop singer Kylie Minogue's d...
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76.
by Sue Currie - 2007-09-06
All of you would know that word of mouth is a very powerful public relations weapon. But not everyone realises that one of the best ways of generating it is through publicity. Publicity is getting...
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77.
by - 2007-09-06
Looking for a cost-effective solution for getting the word out about your company?Writing regular press releases and distributing them is a valuable way to inform local and national media, and the gen...
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78.
by Sue Currie - 2007-10-05
Having a website is an important element of your public relations mix but it needs to be working for you. What else can you do to get people to click on your site? Well you could incorporate some PR a...
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79.
by Nina Amir - 2007-10-09
Would it help your business if you were the author of numerous articles, an ebook or various guides? Would it boost your career to write for professional journals? Could you increase traffic to your w...
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80.
by Patrick Schwerdtfeger - 2007-10-27
Public relations is one of the highest leverage activities you can do when building your business. The problem is that it's often hard to get started and people get discouraged when their initial atte...