publicity

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    • publicity

    • 31.

      Are You Minding Your P's and Q's?


      by Anne Marie Baugh - 2007-02-26
      Most specifically, Passion, Persistence, Pride, and Quality? Does your business represent all of these to the consumer? As a publicist, I have found that all of my successful clients have these four q...
    • 32.

      Brand Match And Brand Usage - Can't Hurt If They Use The Product


      by Ron Tyler - 2007-03-05
      Chapter 4 of 14When selecting a celebrity endorser it should go without saying that you need to select a person who matches the goals of your product or company and its brand message. Too often I see...
    • 33.

      Get Publicity, Up to Thousands of Visitors and Hundreds of New Links!


      by John Kovanski - 2007-03-07
      Online press releases have only taken off in recent years. As a result, few people realize that they can be used for more than just attracting publicity.They're also powerful tools to pull-in visi...
    • 34.

      How Fiction Authors Can Get Publicity


      by Diane Eble - 2007-03-12
      Traditionally, fiction authors have found it very difficult to get publicity outside of media that reviews books. That's because they've been focusing on their book, rather than the topic.The way n...
    • 35.

      Little Time Radio, Big Time Opportunities


      by Anne Marie Baugh - 2007-03-17
      Every business owner interested in Publicity wants to do the big syndicated radio shows. Many overlook the smaller opportunities available in non-syndicated radio shows. Now I'm not talking about radi...
    • 36.

      Factors that Determine What You Should Offer the Celebrity Endorser


      by Ron Tyler - 2007-03-17
      Chapter 6 of 14Factors that determine what you should offer the celebrity endorser.Quite frankly this is where you become the detective. It shouldn't take a rocket scientist to figure out that there ...
    • 37.

      How To Quickly Make A Short List


      by Ron Tyler - 2007-03-27
      Chapter 9 of 14 How to quickly make a short list.When compiling a list of potential celebrity endorsers, it is paramount that you quickly, accurately, and with stealth-like precision, weed out the non...
    • 38.

      Make Sure The "A Game" Is In Place


      by Ron Tyler - 2007-04-03
      Even if you don't have an "A" list celebrity, you still need to make sure that the "A Game" is in place. Our policy over the years has been to spend as much time with the celebrity endorser as they w...
    • 39.

      Mastering The Media: How To Make The Most Of Your Publicity/Media Exposure Opportunities?


      by Todd Brabender - 2007-04-03
      As a former TV news reporter/producer and a current PR/publicity professional, I have been on both sides of the media interview game. I like to think I have a good eye for what makes a good interview ...
    • 40.

      Business How To Get Free Publicity For Your Business


      by Alex Greer - 2007-04-04
      Free publicity sounds like a great way to get your business name out there and known - and it is.... But only if you know how to do it and do it right. It's all very well writing a 'press rel...