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  • public relations

    • 131.

      Ten Essential Qualities For Success Working In Pr


      by Jonathan Henderson - 2008-09-27
      So you're considering setting up as a freelance PR consultant, but not sure whether you have the qualities required? Don't worry! In this short article I'll set out the ten essential qualities any suc...
    • 132.

      ) I've Published a Book - When Do I Get on Oprah


      by Anthony Mora - 2008-09-30
      So you finally did it. You wrote that book you've been threatening to write, sent it to publishers, amassed a mountain of rejection slips, but finally found that right publisher. Your manuscript was ...
    • 133.

      Utilizing Your Press Coverage


      by Anthony Mora - 2008-09-30
      Too many people only look for the immediate results that a magazine article, radio interview, or TV segment can bring. In this simplistic equation, if a story brings in business or, at the very least...
    • 134.

      Fear and the Success Mindset


      by Anthony Mora - 2008-10-02
      Generally I write about public relations and marketing, about tools that can help build a successful business.  But you can have the best tools available and if your approach or mindset is skewed, y...
    • 135.

      Making Money in an Economic Downturn


      by Anthony Mora - 2008-10-07
      If you're a savvy business person, you understand that an economic downturn is precisely the time you can have a greater impact and get a bigger bang for your marketing buck. Recession. Economic down...
    • 136.

      Ten Essential Qualities For Success as a Freelance PR Consultant


      by Jonathan Henderson - 2008-10-08
      Thinking of setting up as a freelance PR consultant, but not sure if you have the aptitudes required? Don't worry! In this short article I've set out the ten essential qualities any successful, self-...
    • 137.

      Thomas R. Cutler Champions the Eto Manufacturer


      by Thomas Cutler - 2008-10-10
      Ranked as the nation's leading manufacturing journalist and a contributing editor for more than 300 publications annually, TR Cutler, Inc. President & CEO Thomas R. Cutler, (www.trcutlerinc.com) has ...
    • 138.

      The Media and the Economic Self Fulfilling Prophecy


      by Anthony Mora - 2008-10-14
      What grabs a bigger audience, share a story about a celebrity in a sex scandal or drug overdose, or a story about how perfectly happy that same celebrity is? You guessed it. Sadly the same is true wi...
    • 139.

      A Real Life View of PR


      by Anthony Mora - 2008-10-20
      How long does a media campaign take? That depends on how you're measuring it. How long does a successful marketing campaign take? I view media relations as an integral part of running a business, a c...
    • 140.

      The Media And The Economic Self Fulfilling Prophecy


      by Anthony Mora - 2008-10-20
      What grabs a bigger audience, share a story about a celebrity in a sex scandal or drug overdose, or a story about how perfectly happy that same celebrity is? You guessed it. Sadly the same is true wit...