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  • public relations

    • 111.

      A Major Media Hit and not Even One Phone Call?


      by Anthony Mora - 2008-09-04
      A magazine ran a story on you. You were confident that this article was going to be a big one, and you were prepared. You went so far as to add additional phone lines to handle the hundreds, maybe ev...
    • 112.

      If You Don't Run This Story, I'm Taking it to Your Competition


      by Anthony Mora - 2008-09-04
      How many people do you know that react well to threats or ultimatums? The media is no different. When pitching the press, you are trying to position yourself as a media resource or an ally, and an al...
    • 113.

      Marketing, A Major Media Hit And Not Even One Phone Call?


      by ANTHONY MORA - 2008-09-04
      To be effective in this field you have to look at the big picture. Your short-term goals may not be met by a particular article or TV spot, but it affords you new, powerful ammunition to reach yo...
    • 114.

      Marketing, If You Don't Run This Story, I'm Taking It To Your Competition


      by ANTHONY MORA - 2008-09-04
      You want the media to understand that you can help meet their needs by a href="http://anthonymora.com">giving them interesting stories. You are not going to make your story more interesting to a ...
    • 115.

      10 Steps To Publishing A Bylined Article In Your Favorite Publication


      by Willy Gissen - 2008-09-16
      Publishing a bylined article in one of your key industry trade publications can establish you as an expert in your field and increase the effectiveness of your marketing efforts. Here are 10 steps to ...
    • 116.

      Even When it Works, There's More Work


      by Anthony Mora - 2008-09-17
      Let's suppose an article has the exact effect that you're hoping for. The phones are ringing day and night. Both your business and your bank account are flourishing. Success! Now you can forget about...
    • 117.

      Effectively Working Your Media Coverage


      by Anthony Mora - 2008-09-17
      If you're creative, you can turn an initial media opportunity into ongoing press coverage.When an article is published or TV segment runs. That's not the end of it. You need to work it. Become the st...
    • 118.

      Funny Is Money! How Adding Humor To Your Advertising Will Have You Laughing All The Way To The Bank!


      by David Samson - 2008-09-19
      In today's tightly competitive market, having buyers take action has never been tougher. Like a knife through butter, your message must cut through all the media clutter. What's required is an edge --...
    • 119.

      That's What Makes Media Magic


      by Anthony Mora - 2008-09-22
      What truly makes this process magical is that when you appear in the media, regardless of how big or how small the outlet, you never know who's going to see it or what opportunity is going to come yo...
    • 120.

      You're Placing a Story Where?


      by Anthony Mora - 2008-09-22
      Every client's happy when we place them on the Today show or Oprah or in Newsweek, but they're not quite as overjoyed when we place them on an Internet TV outlet or in an obscure magazine. I know the...