public relations campaign
public relations campaign
-
11.
by Anthony Mora - 2008-09-22
Every client's happy when we place them on the Today show or Oprah or in Newsweek, but they're not quite as overjoyed when we place them on an Internet TV outlet or in an obscure magazine. I know the...
-
12.
by Anthony Mora - 2008-09-30
So you finally did it. You wrote that book you've been threatening to write, sent it to publishers, amassed a mountain of rejection slips, but finally found that right publisher. Your manuscript was ...
-
13.
by Anthony Mora - 2008-09-30
Too many people only look for the immediate results that a magazine article, radio interview, or TV segment can bring. In this simplistic equation, if a story brings in business or, at the very least...
-
14.
by Anthony Mora - 2008-10-02
Generally I write about public relations and marketing, about tools that can help build a successful business. But you can have the best tools available and if your approach or mindset is skewed, y...
-
15.
by Anthony Mora - 2008-10-07
If you're a savvy business person, you understand that an economic downturn is precisely the time you can have a greater impact and get a bigger bang for your marketing buck. Recession. Economic down...
-
16.
by Anthony Mora - 2008-10-14
What grabs a bigger audience, share a story about a celebrity in a sex scandal or drug overdose, or a story about how perfectly happy that same celebrity is? You guessed it. Sadly the same is true wi...
-
17.
by Anthony Mora - 2008-10-20
How long does a media campaign take? That depends on how you're measuring it. How long does a successful marketing campaign take? I view media relations as an integral part of running a business, a c...
-
18.
by Anthony Mora - 2008-10-20
What grabs a bigger audience, share a story about a celebrity in a sex scandal or drug overdose, or a story about how perfectly happy that same celebrity is? You guessed it. Sadly the same is true wit...
-
19.
by Anthony Mora - 2008-11-04
You're ready to promote your company. You know the ins and outs of your business, but you don't know the media. So what should your next move be? You can give it a try yourself (the least attractive...
-
20.
by Anthony Mora - 2008-11-19
You've hired a firm and are excited, but anxious. You've paid them the first month's retainer fee in advance. You've signed a letter of agreement, and now you're committed. What if they don't do the...
