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    • public relations

    • 31.

      The Sales Cycle: Point # 3 Probing


      by Don Dennison - 2007-03-13
      In the last article, we discussed the difference between asking questions and probing. When you are asking a question, (Point #2) you are gathering information. Our next point # 3 is probing. Why s...
    • 32.

      Get a Life and Maximize Your Marketing


      by Gail Martin - 2007-03-15
      As business owners or managers, it is easy to become very task-oriented. When we own the business and are in the growth years, it's easy to fall into the trap of not allowing ourselves to "waste" pre...
    • 33.

      The Sales Cycle: Point # 4 The Presentation


      by Don Dennison - 2007-03-27
      The potential customer wants to know what you can do for them and to see if you understand their needs, wants, and desires. Now, let's look at The Presentation. This is where you present yourself a...
    • 34.

      Mastering The Media: How To Make The Most Of Your Publicity/Media Exposure Opportunities?


      by Todd Brabender - 2007-04-03
      As a former TV news reporter/producer and a current PR/publicity professional, I have been on both sides of the media interview game. I like to think I have a good eye for what makes a good interview ...
    • 35.

      Relationship - Building


      by Dennis Spring - 2007-04-07
      Throughout the '90s, the battle cry of the unemployed was: "network, network, network." A snappy letter would invariably be followed by an even-snappier resume, both of which were then circulated to e...
    • 36.

      Hiring a Pr Agency - a Headhunter's View


      by Dennis Spring - 2007-04-07
      Since so much has been written about how to go about finding a PR agency, I thought it timely to examine the process from my perspective - a consultant who is also a PR headhunter.Throughout the U.S. ...
    • 37.

      Three Methods of Executive Search


      by Dennis Spring - 2007-04-07
      The PR job market is always changing. Depending the forces of supply and demand, one type of search method may be better than another.Here is an overview of three methods used to recruit PR executives...
    • 38.

      Covers Letters Can Give Life to a Resume


      by Dennis Spring - 2007-04-07
      A resume is the single-most important document a job seeker can have. It's the key professional passport that's required for entry into a new position and sometimes a new career. However, resumes by t...
    • 39.

      Talented People - Stand Out From the Crowd


      by Dennis Spring - 2007-04-07
      Today's unusual economy calls for talented people with industry-specific experience. People who have been recently laid off from their jobs or who are contemplating a job change -- take heed. The cand...
    • 40.

      The Pros and Cons of Going Solo


      by Dennis Spring - 2007-04-07
      PR people are "fortunate." When unemployed, they always have the option to become consultants. My firm has been asked recently to refer more consultants to clients than in years past.Depending on any ...