The winter season is upon us. Instead of dreaming of a thaw, you should be already working on warmer publicity.Most magazines are already thinking of stories with a spring/summer angle. So you should ...
Every company whether large or small should develop a press kit for distribution to media outlets and other news sources. The digital age is here and the greater number of sources that will publish yo...
We are all out here trying to grow our businesses, right? So can you really afford not to know what might be destroying your business? This is number six of the trends that could be making your busine...
Holidays offers a great excuse to write a press release. All you need to do is come up with a newsworthy idea. And voila – you have yourself some exposure. The media always cover the holidays. ...
Do you open up industry publications only to find that a prime competitor is featured in the cover story? Is your company consistently left out of news stories about your industry? If so, you're not a...
For most people, seeing their article in print is where it all ends - and that could be why so many people say that PR doesn't 'work' for them. You may have spent quite a bit of time preparing an arti...
Gift Guide Marketing can be one of the most powerful and easy to achieve forms of marketing and public relations for small business owners with unique products. While traditionally these gift guides a...
Ministries need to get big results on small marketing budgets and it often feels nearly impossible to gain much-needed exposure at affordable prices. Faith-based initiatives are not very high on the p...
Now that we have generally discussed how to get newspaper, radio and TV publicity in (parts 1-4) of this mini series, we will conclude this series with a little insight into managing a public relation...
If you are a business owner, author, musician, actress or artist, you probably know how crucial it is to seek publicity. Advertising either costs too much, doesn't do enough or doesn't work for what y...